Alphabetical Search: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Meaning of codes used:
BT: broader term
NT: narrower term
RT: related term
SN: scope note;
USE: use instead
UF: use for/ used to mean
A
AAEA [DON’T USE]
USE: American Agricultural Economics Association (AAEA)
OR
American Agricultural Editors’ Association (AAEA)
ABC Agricultural Publisher
abstracts
BT: publications
access
accuracy
RT: research communication
ACE [DON’T USE]
USE: Agricultural Communicators in Education (ACE)
OR
Association for Communication Excellence (ACE)
acid rain
ADAS [DON’T USE]
USE: Agricultural Development and Advisory Service (ADAS)
administration
NT: Food and Drug Administration
USDA
RT: legislation
organizational communication
organizations
policies
programs
regulations
adoption
SN: Acceptance and utilization of ideas and practices
UF: product introduction [DON’T USE]
NT: adoption behavior
adoption process
RT: behavior
change
decision making
decision process
diffusion
farmer attitudes
influences
innovations
technological gatekeepers
technology transfer
adoption behavior
BT: adoption
behavior
adoption process
BT: adoption
adult education
BT: education
RT: continuing education
adult programs
BT: programs
advertising
BT: marketing
promotion
NT: advertising agencies
advertising research
cooperative advertising
group advertising
RT: buying behavior
fertilizer promotion
marketing communication
promotion
sales methods
sales promotion
selling
slogans
advertising agencies
UF: PR agencies [DON’T USE]
BT: advertising
RT: campaigns
advertising claims
advertising research
BT: advertising
communication research
marketing research
RT: audience research
advisory services
SN: Extension in some countries
UF: counseling programs [DON’T USE]
RT: extension
extension services
advisory training
BT: training
advocacy
Afghanistan (Southern Asia)
Africa
African Council on Communication Education
AGDEX
AGNET
agrarianism
SN: Philosophy of farming as a superior way of life
RT: family farm
farmer self-image
image
rural-urban communication
agri-marketers
SN: This term is sometimes used to describe communication
practitioners involved in marketing process
agri-marketing
RT: agribusiness
dealers
agribusiness
SN: Businesses directly depending on farming (input
and output)
NT: cooperatives
food industry
input industries
RT: agri-marketing
commercial organizations
dealers
farms
agribusinesses
RT: commercial organizations
Agricola
Agricom
agricultural
SN: Use also farm
agricultural agents [DON’T USE]
USE: extension agents
Agricultural Communications Documentation Center (ACDC)
Agricultural Communicators in Education (ACE)
UF: ACE [DON’T USE]
Agricultural Communicators of Tomorrow (ACT)
Agricultural Council of America (ACA)
agricultural development
BT: development
RT: rural development
Agricultural Development and Advisory Service (ADAS)
UF: ADAS [DON’T USE]
agricultural education
BT: education
occupational education
NT: farmer education
RT: education programs
teaching
teaching methods
young farmer programs
Agricultural Knowledge and Information System (AKIS)
agricultural laborers [DON’T USE]
USE: farm workers
agricultural occupations
BT: employment
NT: farm workers
Agricultural On-Line Access (Agricola)
agricultural policy
UF: farm programs [DON’T USE]
BT: government policies
RT: food policy
USDA programs
Agricultural Publishers Association (APA)
Agricultural Relations Council (ARC)
agricultural technology [DON’T USE]
USE: farming methods
agriculture [DON’T USE]
SN: This noun is omitted from the thesaurus.
Agriculture Council of America
agriculture news
BT: news
RT: coverage
reporting
agriculture policy
BT: policies
RT: food policy
legislation
nutrition policy
urban interests
USDA programs
agriculture research
SN: Production oriented
BT: research
RT: research methods
research projects
AgriData Network
AGRIS
AgriTalk
agronomy
AID [DON’T USE]
USE: U.S. Agency for International Development (AID)
air
Alabama, USA
Alampi, Phil
Alar scare
BT: food issues
Alaska, USA
Albania (Europe)
Alford, Bill
Algeria (Africa, Northern)
American Agricultural Economics Association (AAEA)
UF: AAEA [DON’T USE]
American Agricultural Editors’ Association (AAEA)
UF: AAEA [DON’T USE]
American Agriculturalist
American Business Media Agri-Council
American Farm Bureau Federation (AFBF)
American Farmer
American Quotation Systems (AQS)
American Samoa (Oceania)
American Society of Agronomy (ASA)
UF: ASA [DON’T USE]
analysis
NT: audience analysis
communication analysis
content analysis
data analysis
market analysis
RT: baseline research
evaluation
research
Andorra (Europe)
Angola (Africa, Middle)
Anguilla (Latin America; Caribbean)
animal communication
animal diseases
BT: diseases
NT: bovine spongiform encephalopathy (BSE)
RT: animal health
health
animal health
BT: animals
health
RT: animal diseases
animal rights
animal rights
BT: animals
RT: animal health
animal welfare
farming methods
animal welfare
RT: animal rights
animals
NT: animal health
animal rights
livestock
antibiotics
BT: food issues
APA
appeals (message)
BT: message content
applications (apps)
RT: computer programs
software
appropriate technology
aquaculture
Antigua and Barbuda (Latin America; Caribbean)
ARC
archives
RT: history
information storage and retrieval
information storage and retrieval systems
libraries
publications
areas [DON’T USE]
USE: communities
Argentina (Latin America; South America)
Arizona, USA
Arkansas, USA
Armenia (Western Asia)
Arnold, Barney
Arnold, Burnis
art
artificial intelligence
RT: computers
expert systems
Aruba (Latin America; Caribbean)
ASA [DON’T USE]
USE: American Society of Agronomy
ASEAN [DON’T USE]
USE: Association of South-East Asian Nations (ASEAN)
Asia
Asian Institute of Journalism (AIJ)
Asian Institute of Technology (AIT)
Association of South-East Asian Nations (ASEAN)
UF: ASEAN [DON’T USE]
associations [DON’T USE]
USE: organizations
Atkins, George
attendance [DON’T USE]
USE: participation
attitudes
SN: Ways of thinking or feeling
NT: audience attitudes
corporate attitudes
farmer attitudes
public attitudes
RT: behavior
influences
knowledge
opinions
perceptions
Atwood, Frank
audience
NT: listenership
readership
target audience
RT: audience analysis
audience research
media use
television viewing
audience analysis
SN: Determination of audience
BT: analysis
RT: audience
audience research
feedback
target audience
audience attitudes
BT: attitudes
RT: farmer attitudes
public attitudes
audience participation
BT: participation
RT: feedback
audience research
BT: communication research
research
RT: advertising research
audience
audience analysis
audio cassettes [DON’T USE]
USE: tape recordings
audio tape recordings [DON’T USE]
USE: tape recordings
audiovisual aids [DON’T USE]
USE: audiovisual materials
audiovisual equipment
BT: audiovisual materials
audiovisual materials
USE ALSO: film
television
video
UF: audiovisual aids [DON’T USE]
RT: audiovisual media
audiovisual training
educational media
multimedia
teaching aids
audiovisual media
BT: media
visual communication
NT: films
television
video
videotapes
RT: audiovisual materials
audiovisual training
interactive media
multimedia
multimedia training
audiovisual training
BT: education
training
RT: audiovisual materials
audiovisual media
Australia (Oceania)
Austria (Europe)
auto-tutorial [DON’T USE]
USE: educational media
avian flu
UF: avian influenza [DON’T USE]
USE ALSO: bird flu
awards
UF: contest [DON’T USE]
contests [DON’T USE]
BT: incentives
RT: communicator effectiveness
premiums
Azerbaijan (Western Asia)
B
Bahamas (Latin America; Caribbean)
Bahrain (Western Asia)
Bangladesh (Southern Asia)
banking
RT: credit
finance
investments
Barbados (Latin America; Caribbean)
baseline research
BT: research
RT: analysis
Battles, Roy
BBC [DON’T USE]
USE: British Broadcasting Corporation (BBC)
beans
BT: legumes
Beaty, Layne
beef
BT: meat
cattle
Beef Breed Journals
beer [DON’T USE]
USE: drink
behavior
NT: adoption behavior
buying behavior
communication behavior
farming methods
information behavior
RT: adoption
attitudes
decision making
knowledge
Belarus (Europe)
Belgium (Europe)
Belize (Latin America; Central America)
Benin (Africa, Western)
Bennett, Charles Dana
Bermuda (North America)
Bhutan (Southern Asia)
bias
RT: gatekeeping
information control
bibliographies
BT: publications
Biggar, George C.
biotechnology
BT: food issues
technology
RT: food safety
genetic engineering
genetic modification
bioterrorism
bio-based energy
RT: ethanol
bird flu
USE FOR: avian influenza [DON’T USE]
USE ALSO: avian flu
BT: food issues
birds
Bliss, Milton E.
blogs
Bolivia (Latin America; South America)
books
BT: print media
publications
NT: literature
RT: libraries
Bosnia and Herzegovina (Europe)
Botswana (Africa, Southern)
bovine spongiform encephalopathy (BSE)
USE ALSO: mad cow disease
BT: animal diseases
food issues
RT: animal health
diseases
boycotts
brands
branding
RT: campaigns
Brazil (Latin America; South America)
bread
breeding
RT: crops
genetics
livestock
research
seeds
British Broadcasting Corporation (BBC)
UF: BBC [DON’T USE]
British Virgin Islands (Latin America; Caribbean)
broadband
Bulgaria
broadcast
BT: mass media
oral communication
broadcasters
RT: communicators
broadcasting
RT: broadcasts
journalism
radio
television
broadcasts
NT: rural broadcasts
RT: broadcasting
listenership
listening habits
radio
radio programs
television
television programming
Brown, Bob
Brown, Taylor
Brunei Darussalam (South-Eastern Asia)
BSE [DON’T USE]
USE: bovine spongiform encephalopathy (BSE)
budget [DON’T USE]
USE: financial management
Buffum, Jesse
Buice, Bob
buildings
BT: setting
Bulgaria (Europe)
bulletins [DON’T USE]
USE: newsletters
Burkina Faso (Africa, Western)
Burns, Conrad
Burundi (Africa, Eastern)
buyers
RT: buying behavior
consumers
markets (selling)
buying behavior
BT: behavior
RT: advertising
buyers
consumers
Byrnes, Francis C.
C
CABI (CAB International; Commonwealth Agricultural Bureaux)
CAB International [DON’T USE]
USE: CABI (CAB International; Commonwealth Agricultural Bureaux)
cable
NT: cable television
cable television
BT: television
BT: cable
California, USA
call lines [DON’T USE]
USE: call-in
Callahan, Colleen
call-in
UF: call lines [DON’T USE]
hot lines [DON’T USE]
news lines [DON’T USE]
RT: feedback
interactive media
media relations
radio schools
CAMA [DON’T USE]
USE: Canadian Agri-Marketing Association (CAMA)
Cambodia (South-Eastern Asia)
Cameroon (Africa, Middle)
Camis Project
campaign planning
BT: planning
RT: communication planning
media selection
message content
timing
campaigns
NT: media mix
RT: advertising agencies
branding
communication planning
persuasion
promotion
slogans
Canada (North America)
Canadian Agri-Marketing Association (CAMA)
UF: CAMA [DON’T USE]
Canadian Farm Management Data System (CANFARM)
UF: CANFARM [DON’T USE]
CANFARM [DON’T USE]
USE: Canadian Farm Management Data System
Cape Verde (Africa, Western)
Capper, Arthur
Capper’s Farmer
careers
UF: vocations [DON’T USE]
RT: occupations
professional development
Caribbean Netherlands (Latin America; Caribbean)
CARIS [DON’T USE]
USE: Current Agricultural Research Information System (CARIS)
cartoons
RT: comics
case studies
BT: research methods
CAST [DON’T USE]
USE: Council for Agricultural Science and Technology (CAST)
cattle
BT: livestock
NT: beef
dairy
cats
BT: companion animals
Cayman Islands (Latin America; Caribbean)
CB [DON’T USE]
USE: radio
CD-ROM
UF: optical data disks [DON’T USE]
BT: computers
RT: information storage and retrieval systems
interactive media
multimedia systems
celebrities
cell phones
RT: mobile communication systems
smartphones
telephone communication
censorship
BT: freedom of press
RT: gatekeepers
information control
Central African Republic (Africa, Middle)
Ceylon (former)(Southern Asia)
RT: Sri Lanka (Southern Asia)
Chad (Africa, Middle)
change
NT: rural change
social change
RT: adoption
climate
development
progress
trends
weather
Channel Islands (Europe)
channels [DON’T USE]
USE: communication channels
chemicals
BT: farm inputs
NT: herbicides
pesticides
RT: food issues
input industries
Chicago Tribune
children
NT: farm children
RT: youth
Chile (Latin America; South America)
China [DON’T USE]
USE: People’s Republic of China (PROC)(Eastern Asia)
China, Hong Kong SAR (Eastern Asia)
UF: Hong Kong [DON’T USE]
China, Macao SAR (Eastern Asia)
churches [DON’T USE]
USE: religion
CIP [DON’T USE]
USE: International Potato Center (CIP)
circulation
RT: readership
citizen band [DON’T USE]
USE: radio
citizen journalism
city life [DON’T USE]
USE: urban conditions
civic journalism
class structure [DON’T USE]
USE: social structure
climate
RT: change
climate change
cloning
BT: food issues
clothing
cloud (computing)
colleges
BT: schools
RT: higher education
land grant universities
universities
Colman, Norman J.
color
RT: design
illustrations
visual communication
Colorado, USA
Colombia (Latin America; South America)
comics
RT: cartoons
commercial organizations
BT: organizations
RT: agribusinesses
cooperatives
private sector
commodities
RT: crops
farm products
commodity markets [DON’T USE]
USE: markets (selling)
Commodity News Service (CNS)
commodity promotion
UF: livestock promotion [DON’T USE]
BT: promotion
Commonwealth Agricultural Bureau [DON’T USE]
USE: CABI (CAB International; Commonwealth Agricultural Bureaux)
Commonwealth Agricultural Bureaux (CAB)[DON’T USE]
USE: CABI (CAB International; Commonwealth Agricultural Bureaux)
communication
NT: development communication
environment communication
extension communication
face-to-face communication
intercultural communication
international communication
mass communication
non-verbal communication
oral communication
organizational communication
research communication
risk communication
rural communication
rural-urban communication
scientific communication
social communication
telecommunication
telephone communication
visual communication
RT: public speaking
communication analysis
BT: analysis
research
RT: communication research
content analysis
research methods
communication barriers
RT: conflict
gatekeepers
communication behavior
BT: behavior
NT: media use
RT: information behavior
communication channels
UF: channels [DON’T USE]
information channels [DON’T USE]
RT: communication networks
communication systems
extension programs
extension systems
gatekeepers
media
online systems
communication education
BT: education
RT: communication training
courses
curriculum
education programs
journalism education
journalism training
communication flow [DON’T USE]
USE: information flow
communication methods
UF: communication skills [DON’T USE]
communication techniques [DON’T USE]
RT: communicator effectiveness
interactive media
media
media use
communication networks
BT: networks
RT: communication channels
communication units
linkages
organizational communication
communication objective [DON’T USE]
USE: communication planning
communication patterns
RT: information seeking
media use
communication planning
UF: communication objective [DON’T USE]
BT: planning
RT: campaign planning
campaigns
curriculum
media mix
media selection
message content
timing
communication research
BT: research
NT: advertising research
audience research
television research
RT: communication analysis
marketing research
communication skills [DON’T USE]
USE: communication methods
communication systems
UF: communication technologies [DON’T USE]
BT: information systems
multimedia
technology
NT: mass communication systems
mobile communication systems
RT: communication channels
delivery systems
information networks
information services
multimedia systems
networks
online systems
communication techniques [DON’T USE]
USE: communication methods
communication technologies [DON’T USE]
USE: communication systems
information technology
communication theory
RT: concepts
feedback
information theory
models
theory
communication training
BT: training
RT: communication education
journalism training
communication units
RT: communication networks
organizations
Communications Network (COMNET)
Communications Officers of State Departments of Agriculture (COSDA)
UF: COSDA [DON’T USE]
communicator effectiveness
RT: awards
communication methods
special effects
writing skills
communicators
NT: consulting communicators
editors
journalists
RT: broadcasters
educators
extension agents
information specialists
communities
UF: areas [DON’T USE]
neighborhoods [DON’T USE]
NT: rural communities
RT: housing
community development
BT: development
NT: rural community development
community of practice
community services
BT: programs
community supported agriculture
Communications Network (COMNET)
UF: COMNET [DON’T USE]
COMNET [DON’T USE]
USE: Communications Network (COMNET)
Comoros (Africa, Eastern)
companion animals
NT: cats
dogs
horses
comprehension
RT: literacy
computer programs
RT: applications (apps)
software
word processing
computer-assisted reporting
Computerized Management Network (CMN)
Computerized Outlook Information Network (COIN)
computers
UF: hardware [DON’T USE]
NT: CD-ROM
exports
RT: artificial intelligence
data processing
databases
desktop publishing
expert systems
on-farm computing
online systems
word processing
concentration
concepts
UF: definitions [DON’T USE]
RT: communication theory
research
theory
conferences
BT: meetings
NT: teleconference
RT: media relations
conflict
RT: communication barriers
Congo (Africa, Middle)
Connecticut, USA
consensus
conservation
NT: soil conservation
RT: energy
environment
erosion (soils)
hazardous waste
land use planning
natural resource management
pollution
sustainability
water quality
consultants [DON’T USE]
USE: consulting communicators
extension agents
consulting communicators
UF: consultants [DON’T USE]
BT: communicators
consumer information
BT: information
RT: labeling
nutrition education
nutrition information
nutrition labeling
public information
risk communication
consumers
RT: buyers
buying behavior
consumption
rural-urban communication
urban interests
consumption
RT: consumers
content analysis
BT: analysis
research methods
RT: communication analysis
coverage
message content
contest [DON’T USE]
USE: awards
contests [DON’T USE]
USE: awards
continuing education
UF: lifelong education [DON’T USE]
BT: education
RT: adult education
in-service training
control
convergence
Cook Islands (Oceania)
cooperation
cooperative advertising
BT: advertising
RT: cooperative communication
dealers
group advertising
cooperative communication
RT: cooperative advertising
cooperatives
Cooperative Communicators Association (CCA)
cooperative information [DON’T USE]
USE: cooperative communication
cooperative programs
BT: programs
cooperative training
BT: training
cooperatives
UF: farmer cooperatives [DON’T USE]
BT: agribusiness
organizations
RT: commercial organizations
extension
farmers
copyright
corn
BT: grains
RT: ethanol
Cornell University
corporate attitudes
BT: attitudes
corporate farms
BT: farms
correspondence education
BT: education
RT: distance education
home instruction
radio schools
COSDA [DON’T USE]
USE: Communications Officers of State Departments of Agriculture (COSDA)
cost recovery
Costa Rica (Latin America; Central America)
costs
RT: economics
expenditures
finance
cotton [DON’T USE]
USE: fiber
Council for Agricultural Science and Technology (CAST)
UF: CAST [DON’T USE]
counseling programs [DON’T USE]
USE: advisory services
country of origin
coupon promotion
BT: promotion
RT: incentives
courses
BT: education
training
RT: communication education
curriculum
coverage
RT: agriculture news
content analysis
journalism
reporting
Cox, Murray
creativity
credibility (media)
credibility (sources)
credit
BT: finance
RT: banking
farm credit
crime
CRIS [DON’T USE]
USE: Current Research Information System (CRIS)
crisis communication
RT: food issues
Croatia (Europe)
crops
BT: farm products
NT: grains
rice
soybeans
tobacco
RT: breeding
commodities
seeds
Crowner, Jack
Cuba (Latin America; Caribbean)
cultural dominance
Curaçao (Latin America; Caribbean)
Current Agricultural Research Information System (CARIS)
UF: CARIS [DON’T USE]
current awareness
UF: current awareness services [DON’T USE]
BT: library services
current awareness services [DON’T USE]
USE: current awareness
Current Research Information System (CRIS)
UF: CRIS [DON’T USE]
curriculum
RT: communication education
communication planning
courses
education
education programs
journalism education
training
training programs
Curtiss, Dean
Cyprus (Western Asia)
Czech Republic (Europe)
Czechoslovakia
D
dairy
UF: milk [DON’T USE]
BT: cattle
farm products
food
RT: livestock
drink
dance
data
RT: statistics
data analysis
UF: statistical analysis [DON’T USE]
BT: analysis
data collection
RT: databases
information gathering
research methods
data divide
data management
data processing
UF: electronic data processing [DON’T USE]
RT: computers
Data Transmission Network (DTN)
database marketing
BT: marketing
RT: direct marketing
electronic marketing
marketing techniques
databases
RT: computers
data collection
Davies, Bruce
dealers
RT: agribusiness
agri-marketing
cooperative advertising
retail promotion
death
decision making
UF: decision processing opinion [DON’T USE]
BT: management
RT: behavior
decision process
decision processing opinion
participation
decision making process [DON’T USE]
USE: decision process
decision process
UF: decision making process [DON’T USE]
RT: adoption
decision making
influences
decision processing opinion [DON’T USE]
USE: decision making
deer
BT: wildlife
definitions [DON’T USE]
USE: concepts
Delaware, USA
delivery systems
NT: document delivery systems
electronic mail
RT: communication systems
information services
Democratic People’s Republic of Korea (North Korea)(Eastern Asia)
UF: North Korea (DO NOT USE)
Democratic Republic of the Congo (Africa, Middle)
demographic factors [DON’T USE]
USE: socio-economic aspects
demonstration farms
BT: farms
RT: extension methods
field days
teaching methods
demonstrations
RT: exhibits
fairs
field days
shows
visual communication
Denmark (Europe)
dependence (knowledge)
depression [DON’T USE]
USE: financial management
design
RT: color
layout
visual communication
deskilling
desktop publishing
BT: publishing
RT: computers
developing countries [DON’T USE]
USE: developing nations
developing nations
UF: developing countries [DON’T USE]
third world [DON’T USE]
underdeveloped countries [DON’T USE]
RT: underdeveloped areas
development
UF: modernization [DON’T USE]
NT: agricultural development
community development
economic development
professional development
program development
rural development
technological gatekeepers
RT: change
development journalism
influences
innovations
technological advancement
technology transfer
trends
development communication
BT: Communication
RT: development journalism
rural communication
rural development
development issues
development journalism
BT: journalism
RT: development
development communication
development programs
BT: programs
NT: rural development programs
RT: educational projects
diary studies [DON’T USE]
USE: use studies
diet
RT: food issues
diffusion
RT: adoption
information dissemination
technological transfer
technology transfer
diffusion of information
digital
Dinkins, Harvey
direct mail
BT: direct marketing
mail
RT: directories
letters
newsletters
public relations
direct marketing
UF: markets (fairs) [DON’T USE]
telemarketing [DON’T USE]
NT: direct mail
electronic marketing
RT: database marketing
marketing techniques
directories
UF: mailing lists [DON’T USE]
phone lists [DON’T USE]
BT: publications
RT: direct mail
organizations
disadvantaged [DON’T USE]
USE: poor
disaster
discussion groups
diseases
NT: animal diseases
RT: bovine spongiform encephalopathy (BSE)
disparity [DON’T USE]
USE: distribution
distance education
BT: education
RT: correspondence education
distribution
UF: disparity [DON’T USE]
equity [DON’T USE]
income distribution [DON’T USE]
RT: ethical issues
finance
marketing
transportation
diversity
Djibouti (Africa, Eastern)
Doane
document delivery systems
BT: delivery systems
documentation
dogs
BT companion animals
Dominica (Latin America; Caribbean)
Dominican Republic (Latin America; Caribbean)
drama
drink
UF: beer [DON’T USE]
wine [DON’T USE]
BT: farm products
RT: dairy
food
food industries
Drovers Journal
DVD
E
e-books
e-commerce
e-mail
RT: electronic mail
e-marketing
E. coli (Escherichia coli)
BT: food issues
E.C. [DON’T USE]
USE: European Communities (E.C.)East-West Center
ecology [DON’T USE]
USE: environment
economic development
BT: development
economic information
BT: information
RT: finance
economic research
BT: research
RT: models
Economic Research Service, USDA (ERS)
UF: ERS [DON’T USE]
economics
NT: economics of information
RT: costs
expenditures
income levels
productivity
economics of information
BT: economics
NT: value of information
Ecuador (Latin America; South America)
editing
RT: information processing
journalism
publishing
television programming
editors
BT: communicators
RT: journalism
journalists
media gatekeepers
publishing
writing skills
education
BT: socio-economic aspects
NT: adult education
agricultural education
audiovisual training
communication education
continuing education
correspondence education
courses
distance education
environment education
extension education
health education
higher education
medical education
member education
non-formal education
nutrition education
occupational education
primary education
technical education
RT: learning
libraries
literacy
professional development
programs
students
study tours
teaching
education effects
education levels
education profiles
education programs
BT: programs
NT: occupational education
RT: agricultural education
communication education
curriculum
in-service training
journalism education
education research
BT: research
education systems
educational films
UF: instructional films [DON’T USE]
BT: educational media
educational media films
RT: educational video
educational innovations
UF: instructional innovations [DON’T USE]
BT: innovations
educational media
UF: auto-tutorial [DON’T USE]
BT: media
NT: educational films
educational radio
educational television
educational video
RT: audiovisual materials
teaching aids
telecommunications
teleconference
teletext
educational media films
NT: educational films
educational media radio
NT: educational radio
educational media television
NT: educational television
educational media video
NT: educational video
educational methods
UF: instructional methods [DON’T USE]
RT: teaching methods
educational needs
BT: needs
RT: information needs
educational projects
RT: development programs
educational radio
BT: educational media
educational media radio
educational strategies
BT: instruction
educational technology
BT: technology
educational television
BT: educational media
educational media television
RT: educational video
educational video conference
teleconference
educational video
BT: educational media
educational media video
RT: educational films
educational television
educational video conference
RT: educational television
educators
UF: faculty [DON’T USE]
teachers [DON’T USE]
RT: communicators
extension agents
edutainment
EEC [DON’T USE]
USE: European Communities (E.C.)
eggs
Egypt (Africa, Northern)
El Salvador (Latin America; Central America)
electronic data processing [DON’T USE]
USE: data processing
elderly
electronic mail
BT: delivery systems
RT: e-mail
teletext
electronic marketing
BT: direct marketing
NT: teletext
RT: database marketing
marketing techniques
electronic media
electronic publishing
BT: publishing
Embry, Dink
emergency management
employee management
UF: motivation [DON’T USE]
RT: personnel management
employment
UF: vocation [DON’T USE]
NT: agricultural occupations
RT: interviewing
energy
BT: environment
RT: conservation
England (Europe)
BT Great Britain (Europe)
BT United Kingdom (UK)(Europe)
BT Europe
entertainment
RT: humor
environment
UF: ecology [DON’T USE]
natural resources [DON’T USE]
NT: energy
hazardous waste
soil
RT: conservation
land use planning
pollution
sustainability
environment (artificial)[DON’T USE]
USE: settings
environment education
BT: education
environmental communication
BT: communication
RT: risk communication
environmental policy
BT: government policies
RT: legislation
regulation
sustainability
Environmental Protection Agency (EPA)
environmental quality
NT: water quality
RT: ethical issues
government policies
hazardous waste
legislation
pollution
sustainability
Equatorial Guinea (Africa, Middle)
equines
RT: horses
equity [DON’T USE]
USE: distribution
erosion (finance)
Erickson, Wally
Eritrea (Africa, Eastern)
erosion (finance)
UF: equity [DON’T USE]
erosion (soils)
NT: soil conservation
RT: conservation
pollution
environment
ERS [DON’T USE]
USE: Economic Research Service, USDA (ERS)
Estonia (Europe)
ethanol
RT: bio-based energy
corn
ethical issues
RT: distribution
environmental quality
freedom of press
Ethiopia (Africa, Eastern)
ethnic factors
Europe
European Communities (E.C.)
UF: E.C. [DON’T USE]
EEC [DON’T USE]
evaluation
NT: program evaluation
RT: analysis
event planning
events
exhibits
BT: visual communication
RT: demonstrations
open houses
posters
shows
expenditures
RT: costs
economics
finance
income levels
experiments
UF: trials [DON’T USE]
BT: research methods
expert systems
RT: artificial intelligence
computers
explicit knowledge
exports
BT: computers
RT: foreign markets
imports
international trade
markets (selling)
extension
NT: extension communication
extension methods
extension programs
extension services
extension systems
RT: advisory services
cooperatives
land grant universities
extension advisors [DON’T USE]
USE: extension agents
extension agents
UF: agricultural agents [DON’T USE]
consultants [DON’T USE]
extension advisors [DON’T USE]
extension officers [DON’T USE]
extension personnel [DON’T USE]
extension workers [DON’T USE]
RT: communicators
educators
extension communication
BT: communication
extension
extension education
BT: education
RT: in-service training
extension information
BT: information
extension methods
BT: extension
RT: demonstration farms
extension officers [DON’T USE]
USE: extension agents
extension organizations
extension personnel [DON’T USE]
USE: extension agents
extension programs
BT: extension
programs
RT: communication channels
program development
extension research
BT: research
extension services
BT: extension
RT: advisory services
information services
information sources
extension systems
BT: extension
NT: training and visit system
RT: communication channels
extension workers [DON’T USE]
USE: extension agents
F
face-to-face communication
BT: communication
presentation
NT: meetings
RT: interpersonal communication
open houses
public speaking
selling
Facebook
BT: social networking
social media
FACTS [DON’T USE]
USE: Fast Agricultural Communications Terminal Systems (FACTS)
faculty [DON’T USE]
USE: educators
Faeroe Islands (Europe)
fair trade
fairs
UF: farmer markets [DON’T USE]
markets (fairs)[DON’T USE]
RT: demonstrations
field days
shows
Falkland Islands (Malvinas)(Latin America)
family farm
BT: farms
RT: agrarianism
farm families
farming systems
family planning
UF: population programs [DON’T USE]
BT: planning
RT: health education
health programs
FAO [DON’T USE]
USE: Food and Agriculture Organization (FAO)
farm broadcasts [DON’T USE]
USE: rural broadcasts
farm children
UF: farmers’ children [DON’T USE]
BT: children
farm families
farm credit [DON’T USE]
USE: credit
farm equipment [DON’T USE]
USE: machinery
farm families
NT: farm children
farm women
farmers
RT: family farm
rural families
Farm Industry News
farm inputs
NT: chemicals
machinery
seeds
RT: input industries
Farm Journal
farm journals
UF: farm press [DON’T USE]
BT: journals
NT: trends in farm publishing
farm management
BT: management
NT: farm records
RT: farming methods
farm managers
RT: farmers
farm media
farm operations [DON’T USE]
USE: farming
farm outputs [DON’T USE]
USE: farm products
farm practices [DON’T USE]
USE: farming methods
farm press [DON’T USE]
USE: farm journals
farm products
UF: farm outputs [DON’T USE]
NT: crops
dairy
drink
livestock
RT: commodities
feedstuffs
fiber
food
markets (selling)
farm programs [DON’T USE]
USE: agricultural policy
Farm Progress Companies
farm records
BT: farm management
RT: finance farm safety
BT: safety
RT: health
machinery
farm tours
BT: tours
RT: field days
farm women
BT: farm families
women
RT: gender
farm workers
UF: agricultural laborers [DON’T USE]
migrant workers [DON’T USE]
BT: agricultural occupations
farmer attitudes
UF: farmers’ opinions [DON’T USE]
BT: attitudes
RT: adoption
audience attitudes
farmer perceptions
influences
rural-urban communication
farmer cooperatives [DON’T USE]
USE: cooperatives
farmer education
BT: agricultural education
RT: rural-urban communication
rural-urban differences
farmer field schools
farmer markets [DON’T USE]
USE: fairs
farmer needs
BT: needs
RT: feedback
farmer perceptions
RT: farmer attitudes
farmer self-image
BT: image
RT: agrarianism
rural-urban communication
farmers
UF: producers [DON’T USE]
BT: farm families
NT: low-income farmers
part time farmers
small farmers
young farmers
RT: cooperatives
farm managers
farms
farmers’ children [DON’T USE]
USE: farm children
Farmers’ Institute
farmers’ opinions [DON’T USE]
USE: farmer attitudes
farming
UF: farm operations [DON’T USE]
farming methods
UF: agricultural technology [DON’T USE]
farming practices [DON’T USE]
BT: behavior
NT: irrigation
RT: animal rights
farm management
farming systems
land use
machinery
traditional technology
farming practices [DON’T USE]
USE: farming methods
farming systems
RT: family farm
farming methods
farming systems research
farming systems research
UF: FSR [DON’T USE]
BT: research
RT: farming systems
feedback
on-farm research
farms
NT: corporate farms
demonstration farms
family farm
small farms
RT: agribusiness
farmers
land tenure
Fast Agricultural Communications Terminal Systems(FACTS)
UF: FACTS [DON’T USE]
fax
Federal Trade Commission (FTC)
feedback
RT: audience analysis
audience participation
call-in
communication theory
farmer needs
farming systems research
participation
feedstuffs
RT: farm products
Ferraton, Hubert
fertilizer promotion
BT: promotion
RT: advertising
fertilizers
RT: input industries
soil fertility
FFA (formerly Future Farmers of America)
UF: Future Farmers of America (FFA) [DON’T USE]
RT: youth
fiber
UF: cotton [DON’T USE]
flax [DON’T USE]
jute [DON’T USE]
wool [DON’T USE]
RT: farm products
fiber optics
field days
RT: demonstration farms
demonstrations
fairs
farm tours
open houses
shows
test plots
Fiji (Oceania)
film production
BT: production techniques
RT: photography
video
films
UF: motion pictures [DON’T USE]
movies [DON’T USE]
BT: audiovisual media
mass media
RT: television
video
filmstrips
RT: slides
visual communication
finance
NT: credit
RT: banking
costs
economic information
expenditures
farm records
income
investments
sales
financial management
UF: budget [DON’T USE]
depression [DON’T USE]
BT: management
Finland (Europe)
fire
fish
BT: food
flax [DON’T USE]
USE: fiber
Florida, USA
flowers
flu
BT: diseases
focus groups
BT: research methods
RT: pretests
folk media [DON’T USE]
USE: traditional media
food
NT: dairy
fish
fruit
meat
nuts
poultry
RT: drink
farm products
labeling
Food and Agriculture Organization (FAO)
UF: FAO [DON’T USE]
Food and Drug Administration (FDA)
BT: administration
food deserts
food handlers
food industry
BT: food
drink
industry
RT: agribusiness
farms
input industries
restaurants
food irradiation
RT: food safety
food issues
NT: Alar scare
antibiotics
biotechnology
bird flu
bovine spongiform encephalopathy (BSE)
cloning
Escherichia coli (E. coli)
food safety
genetic engineering
genetic modification
H1N1
hormones
lean fine textured ground beef
mad cow disease
obesity
pink slime
Salmonella
swine flu
RT: chemicals
crisis communication
diet
risk communication
food labels [DON’T USE]
USE: nutrition labeling
food policy
BT: government
government policies
RT: agricultural policy
agriculture policy
legislation
nutrition policy
nutritional labeling
USDA programs
food preparation
food processing
food production
food safety
BT: food issues
safety
RT: biotechnology
food irradiation
risk communication
food security
food supply
forages
Foreign Agricultural Service
foreign markets
BT: markets
RT: exports
imports
international trade
forestry
UF: lumber [DON’T USE]
Foundation for American Agriculture
Four H
frames
framing
RT: image
France (Europe)
free-lancing
freedom of press
NT: censorship
RT: ethical issues
French Guiana (Latin America)
French Polynesia (Oceania)
fruit
BT: food
FSR [DON’T USE]
USE: farming systems research
functional foods
Future Farmers of America (FFA) [DON’T USE]
USE: FFA (formerly Future Farmers of America)
G
Gabon (Africa, Middle)
Gambia (Africa, Western)
games
gardening [DON’T USE]
USE: horticulture
gatekeepers
NT: media gatekeepers
technological gatekeepers
wire services
RT: censorship
communication barriers
communication channels
information control
information overload
gatekeeping
RT: bias
gender
RT: farm women
genetic engineering
BT: food issues
RT: biotechnology
genetic modification
genetic modification
BT: food issues
RT: biotechnology
genetic engineering
genetics
RT: breeding
genomics
Georgia (Western Asia)
Georgia, USA
Germany (Europe)
Ghana (Africa)
Gibraltar (Europe)
global
globalization
glossary
Google+
BT: social networking
government
NT: food policy
RT: international relations
legislation
policies
politics
government policies
UF: government projects [DON’T USE]
BT: policies
programs
NT: agricultural policy
environmental policy
food policy
government services
national programs
nutrition policy
state programs
RT: environmental quality
land use planning
government programs [DON’T USE]
USE: government services
government projects [DON’T USE]
USE: government policies
government services
UF: government programs [DON’T USE]
BT: government policies
RT: national programs
grains
BT: crops
NT: corn
rice
soybeans
wheat
graphics
RT: illustrations
grassroots
Great Britain (Europe)
BT United Kingdom (Europe)
NT England (Europe)
Scotland (Europe)
Wales (Europe)
Greece (Europe)
Green Thumb Project
Grenada (Latin America; Caribbean)
group advertising
BT: advertising
RT: cooperative advertising
group leaders [DON’T USE]
USE: leadership
group leadership methods
RT: leadership
group teaching
RT: meetings
Guadeloupe (Latin America; Caribbean)
Guam (Oceania)
Guatemala (Latin America; Central America)
guides [DON’T USE]
USE: manuals
Guinea (Africa)
Guinea-Bissau (Africa, Western)
Guyana (Latin America; South America)
H
H1N1
BT: food issues
RT: swine flu
Haeg, Larry (Lawrence)
Haiti (Latin America; Caribbean)
handbooks [DON’T USE]
USE: manuals
Hansen, Mal
hardware [DON’T USE]
USE: computers
Harper, Dix
Hawaii, USA
Hays, Ron
hazardous waste
BT: environment
RT: environmental quality
RT: conservation
health
NT: animal health
RT: animal diseases
farm safety
health education
BT: education
RT: family planning
nutrition education
health programs
BT: programs
RT: family planning
Heinz, Al
herbicides
BT: chemicals
pesticides
RT: insecticides
higher education
BT: education
RT: colleges
universities
historical research
BT: research methods
history
RT: archives
Hoard, W. D.
Hoard’s Dairyman
hogs
RT: swine
Holy See (Europe)
home instruction
RT: correspondence education
in-service training
radio schools
training programs
homemaker education
BT: occupational education
homemakers
UF: housewives [DON’T USE]
RT: women
Honduras (Latin America; Central America)
honey
Hong Kong [DON’T USE]
USE: China, Hong Kong SAR (Eastern Asia)
Hood, Johnnie
hormones
BT: food issues
horses
BT: companion animals
RT: equines
horticulture
UF: gardening [DON’T USE]
hot lines [DON’T USE]
USE: call-in
housewives[DON’T USE]
USE: homemakers
housing
RT: communities
Hull, Rich
humor
BT: special effects
RT: entertainment
Hungary (Europe)
hunger
hyperlocal
I
Iceland (Europe)
Idaho, USA
identification system
IDRC [DON’T USE]
USE: International Development Research Center (IDRC)
Illinois, USA
illustrations
BT: visual communication
RT: color
graphics
layout
photographs
image
NT: farmer self-image
RT: agrarianism
framing
perception
public relations
rural-urban communication
immigration
imports
BT: international trade
RT: exports
foreign markets
in-service training
UF: inservice training [DON’T USE]
BT: training
RT: continuing education
Education programs
extension education
home instruction
professional development
incentives
UF: sweepstakes [DON’T USE]
NT: awards
premiums
RT: coupon promotion
sales promotion
special effects
income
BT: socio-economic aspects
RT: finance
income distribution [DON’T USE]
USE: distribution
income level
RT: economics
expenditures
India (Southern Asia)
Indiana, USA
indigenous knowledge
BT: knowledge
RT: technical knowledge
traditional knowledge
traditional technology
indigenous media [DON’T USE]
USE: traditional media
Indonesia (South-Eastern Asia)
industrialization
industry
NT: food industry
inertia
influences
RT: adoption
attitudes
decision process
development
farmer attitudes
infographics
informatics
information
NT: consumer information
cooperative communication
economic information
extension information
information technology
market information
nutrition information
occupation information
public information
sci-tech information
RT: knowledge
libraries
research
information behavior
BT: behavior
NT: information gathering
information processing
information seeking
information utilization
RT: communication behavior
information centers
information channels [DON’T USE]
USE: communication channels
information collection [DON’T USE]
USE: information gathering
information control
RT: bias
censorship
gatekeepers
media gate
keepers
information dissemination
RT: diffusion
information flow
UF: communication flow [DON’T USE]
information transfer [DON’T USE]
RT: technological gatekeepers
technology transfer
information gathering
UF: information collection [DON’T USE]
BT: information behavior
RT: data collection
information seeking
interviews
information issues
RT: information overload
information management
BT: management
information needs
BT: needs
RT: educational needs
information networks
RT: communication systems
multimedia systems
information overload
RT: gatekeepers
information issues
information processing
BT: information behavior
RT: editing
information retrieval [DON’T USE]
USE: information storage and retrieval systems
information science
RT: librarianship
information security
information seeking
BT: information behavior
RT: communication patterns
information gathering
information services
NT: Instant Update
sci-tech information services
RT: communication systems
delivery systems
extension services
information sources
UF: sources [DON’T USE]
RT: extension services
information specialists
RT: communicators
librarians
information storage and retrieval
SN: Use for the concepts of storing and retrieving
RT: archives
information storage and retrieval systems
SN: Use for processes used in storing and retrieving
UF: information retrieval [DON’T USE]
BT: information systems
RT: archives
CD-ROM
library services
information systems
NT: communication systems
information storage and retrieval systems
microforms
information technology
UF: communication technologies [DON’T USE]
BT: information
technology
information theory
BT: theory
RT: communication theory
information transfer [DON’T USE]
USE: information flow
information utilization
BT: information behavior
infrastructure
RT: rural communities
innovations
NT: educational innovations
RT: adoption
development
technological advancement
input industries
BT: agribusiness
RT: chemicals
farm inputs
fertilizers
food industries
insecticides
BT: pesticides
RT: herbicides
inservice training [DON’T USE]
USE: in-service training
Instagram
BT: social networking
Instant Update
BT: information services
Institute for Rural Journalism and Community Issues
instruction
NT: educational strategies
radio schools
instructional films [DON’T USE]
USE: educational films
instructional innovations [DON’T USE]
USE: educational innovations
instructional materials [DON’T USE]
USE: teaching aids
instructional methods [DON’T USE]
USE: educational methods
instructional programs
BT: programs
instructions (guidelines) [DON’T USE]
USE: manuals
insurance
intellectual property rights
interactive media
BT: media
RT: audiovisual media
call-in
CD-ROM
communication methods
multimedia systems
intercultural communication
BT: communication
RT: international communication
intercultural programs
BT: programs
RT: international programs
interest groups
BT: organizations
RT: opinion leaders
politics
international
International Agricultural Development Service (IADS)
International Center for Tropical Agriculture (ICTA)
international communication
BT: communication
RT: intercultural communication
international relations
languages
satellites
international cooperation
International Crops Research Institute for the Semi-Arid Tropics
(ICRISAT)
International Development Research Center (IDRC)
UF: IDRC [DON’T USE]
International Federation of Agricultural Journalists (IFAJ)
International Federation for Documentation
International Information System for the Agricultural Science
International Institute of Tropical Agriculture (IITA)
International Maize and Wheat Improvement Center (CIMMYT)
international organizations
BT: organizations
International Potato Center (CIP)
UF: CIP [DON’T USE]
international programs
BT: programs
RT: intercultural programs
International Program for Agricultural Knowledge Systems (INTERPAKS)
UF: INTERPAKS [DON’T USE]
international relations
RT: government
international communication
International Rice Research Institute (IRRI)
UF: IRRI [DON’T USE]
International Service for National Agricultural Research (ISNAR)
international trade
UF: trade [DON’T USE]
NT: imports
RT: exports
foreign markets
Internet
NT: web
World Wide Web
internships [DON’T USE]
USE: job training
INTERPAKS [DON’T USE]
USE: International Program for Agricultural Knowledge Systems (INTERPAKS)
interpersonal communication
RT: face-to-face communication
interviewing
BT: job search
RT: employment
interviews
RT: information gathering
reporting
surveys
intrapersonal communication
investigative reporting
investments
RT: banking
finance
markets (selling)
Iowa, USA
Iran (Islamic Republic of) (Southern Asia)
Iraq (Western Asia)
Ireland (Europe)
NT: Republic of Ireland (Europe)
Northern Ireland (Europe)
BT: Europe
irradiation
IRRI [DON’T USE]
USE: International Rice Research Institute (IRRI)
irrigation
BT: farming methods
RT: water
Isle of Man (Europe)
Israel (Western Asia)
issue management
Italy (Europe)
Ivory Coast (DON’T USE)
USE: Republic de Côte d’Ivoire (Ivory Coast)(Africa, Western)
J
Jackson, Jack
Jamaica (Latin America; Caribbean)
Japan (Eastern Asia)
Jarmul, David
job search
NT: interviewing
job skills
RT: job training
occupations
job training
UF: internships [DON’T USE]
BT: training
RT: job skills
occupational education
professional development
vocational guidance
Johnson, Samuel W.
Jordan (Western Asia)
journalism
NT: development journalism
RT: broadcasting
coverage
editing
editors
photography
publishing
reporting
writing skills
journalism education
RT: communication education
curriculum
education programs
journalism training
RT: communication education
communication training
journalists
BT: communicators
RT: editors
journals
UF: magazines [DON’T USE]
periodicals [DON’T USE]
BT: press
print media
publications
NT: farm journals
Judd, Orange
jute [DON’T USE]
USE: fiber
K
Kadderly, Wallace
Kansas, USA
Kazakhstan (Central Asia)
Keathley, Clyde
Kentucky, USA
Kenya (Africa, Eastern)
Ketelsen, Lynn
kinship
kiosks
Kiribati (Oceania)
Kirkpatrick, Keith
Kline, Lee
knowledge
NT: indigenous knowledge
technical knowledge
traditional knowledge
RT: attitudes
behavior
information
learning
knowledge exchange
knowledge gap [DON’T USE]
USE: knowledge level
knowledge level
UF: knowledge gap [DON’T USE]
knowledge management
Korea [DON’T USE]
USE: Democratic People’s Republic of Korea (North Korea)(Eastern
Asia) AND/OR Republic of Korea (South Korea)(Eastern Asia)
Kremer, Ray
Kummerow, Glenn
Kuwait (Western Asia)
Kyrgyzstan (Central Asia)
L
labeling
NT: nutrition labeling
RT: consumer information
food
nutrition information
pesticides
lamb
land [DON’T USE]
USE: soil and grant universities
BT: universities
RT: colleges
extension
land management
BT: management
land policy [DON’T USE]
USE: land use planning
land tenure
UF: tenants [DON’T USE]
RT: farms
land use
RT: farming methods
natural resource management
land use management
RT: sustainability
land use planning
UF: land policy [DON’T USE]
BT: planning
RT: conservation
environment
government policies
land management
sustainability
landscape
languages
RT: international communication
Lao People’s Democratic Republic (Laos)(South-Eastern Asia)
Latin America
Latvia (Europe)
Laugfitt, Merrill
layout
BT: visual communication
RT: design
illustrations
legibility
leadership
UF: group leaders [DON’T USE]
NT: opinion leaders
RT: group leadership methods
interest groups
leadership training
BT: training
RT: learning
young farmer programs
lean fine textured ground beef
BT: food issues
learning
RT: education
knowledge
leadership training
Lebanon (Western Asia)
legibility
RT: layout
legislation
RT: administration
agricultural policy
environmental policy
environmental quality
food policy
government
nutrition policy
policies
politics
programs
legumes
BT: crops
BT: grains
NT: beans
Lerch, Don
Lesotho (Africa, Southern)
letters
RT: direct mail
newsletters
Levering, Wilbur
Liberia (Africa, Western)
librarians
RT: information specialists
librarianship
RT: information science
libraries
RT: archives
books
education
information
library services
UF: literature services [DON’T USE]
NT: current awareness
RT: information storage and retrieval systems
Libya; Libyan Arab Jamahiriya (Africa, Northern)
Liechtenstein (Europe)
lifelong learning [DON’T USE]
USE: continuing education
Liles, Wayne
limited resource farmers [DON’T USE]
USE: small farmers
linkages
BT: networks
RT: communication networks
organizational communication
LinkedIn
BT: social networking
listenership
UF: listening habit [DON’T USE]
radio audience [DON’T USE]
radio audiences [DON’T USE]
BT: audience
media use
RT: broadcasts
radio
listening
NT: radio schools
listening groups [DON’T USE]
USE: radio schools
listening habit [DON’T USE]
USE: listenership
listening habits
BT: media use
RT: broadcasting
radio
television viewing
literacy
RT: comprehension
education
traditional media
literature
BT: books
RT: publishing
writing styles
literature services [DON’T USE]
USE: library services
Lithuania (Europe)
livestock
BT: animals
farm products
NT: cattle
hogs
horses
poultry
sheep
RT: breeding
dairy
meat
livestock promotion [DON’T USE]
USE: commodity promotion
Livestock Publications Council (LPC)
lobbying
local
local programs
BT: programs
Logan, George
Los Angeles Times
Loudon, Gordon
Louisiana, USA
low-income farmers
BT: farmers
RT: small farmers
low-power radio
low-power television
lumber [DON’T USE]
USE: forestry
Luxembourg (Europe)
M
machinery
UF: farm equipment [DON’T USE]
BT: farm inputs
RT: farm safety
farming methods
transportation
Mack, Chris
mad cow disease
USE ALSO: bovine spongiform encephalopathy (BSE)
BT: food issues
Madagascar (Africa, Eastern)
magazines [DON’T USE]
USE: journals
magic [DON’T USE]
USE: special effects
mail
NT: direct mail
mailing lists [DON’T USE]
USE: directories
Maine, USA
Malawi (Africa, Eastern)
Malaysia (South-Eastern Asia)
Maldives (Southern Asia)
Mali (Africa, Western)
Malta (Europe)
management
NT: decision making
farm management
financial management
information management
land management
natural resource management
personnel management
pest management
manuals
UF: guides [DON’T USE]
handbooks [DON’T USE]
instructions (guidelines) [DON’T USE]
BT: publications
market analysis
BT: analysis
RT: markets (selling)
market information
UF: marketing information [DON’T USE]
BT: information
marketing
NT: advertising
database marketing
promotion
selling
RT: sales methods
transportation
marketing communication
marketing information [DON’T USE]
USE: market information
marketing research
BT: research
NT: advertising research
RT: communication research
marketing techniques
RT: database marketing
direct marketing
electronic marketing
markets
NT: foreign markets
markets (fairs) [DON’T USE]
USE: direct marketing
fairs
markets (selling)
UF: commodity markets [DON’T USE]
RT: buyers
exports
farm products
investments
market analysis
Markham, Emerson
Marshall Islands (Oceania)
Martin, Harry
Martinique (Latin America; Caribbean)
Maryland, USA
Mason, Bill
mass communication
BT: Communication
mass communication systems
BT: communication systems
NT: satellites
mass media
BT: media
NT: broadcast
films
newspapers
radio
RT: news media
television
Massachusetts, USA
Mauritania (Africa, Western)
Mauritius (Africa, Eastern)
Mayotte (Africa, Eastern)
McDonald, John
McGinnis, Dallas
McReynolds, Bill
meat
UF: beef [DON’T USE]
BT: food
RT: livestock
poultry
media
NT: audiovisual media
educational media
interactive media
mass media
news media
RT: communication channels
communication methods
multimedia systems
media effectiveness
media gatekeepers
BT: gatekeepers
RT: editors
information control
media influence
media mix
SN: Refers to the end product of selection efforts in planning
communication programs/campaigns
BT: campaigns
RT: communication planning
media organizations
media relations
UF: press relations [DON’T USE]
BT: public relations
RT: call-in
conferences
news releases
media research
BT: research
media sales
media skills
media selection
SN: refers to the actions involved in choosing media as part of a
communication planning process
RT: communication planning
media use
UF: rating [DON’T USE]
BT: communication behavior
NT: listenership
listening habits
readership
television viewing
RT: audience
communication methods
communication patterns
use studies
mediation
medical education
BT: education
meetings
BT: face-to-face communication
NT: conferences
RT: group teaching
organizations
Meister Media
member education
BT: education
RT: organizations
Menard, George
mentoring
Meredith Corporation
Meredith, E. T.
message
message content
NT: appeals (message)
RT: communication planning
content analysis
Mexico (Latin America; Central America)
Meyerdirk, Carl
Michigan, USA
microblogs
BT: social networking
NT: Twitter
microfiche [DON’T USE]
USE: microforms
microforms
UF: microfiche [DON’T USE]
BT: information systems
Micronesia (Federated States of) (Oceania)
Middle East
Midwest Farm Newspaper Group
Might, Charles
migrant workers [DON’T USE]
USE: farm workers
migration
Miller, Bob
milk [DON’T USE]
USE: dairy
Miller Publishing Company
Minnesota, USA
Mississippi, USA
Missouri, USA
Mitchell, Cliff
mobile communication systems
BT: communication systems
RT: cell phones
smart phones
telephone communication
mobile radio
BT: radio
models
SN: research
RT: communication theory
economic research
modernization [DON’T USE]
USE: development
Monaco (Europe)
Mongolia (Eastern Asia)
Montana, USA
Montenegro (Europe)
Montserrat (Latin America; Caribbean)
Morocco (Africa, Northern)
Moshier, Bill
motion pictures [DON’T USE]
USE: films
motivation [DON’T USE]
USE: employee management
movies [DON’T USE]
USE: films
Mozambique (Africa, Eastern)
Mullen, Frank E.
multimedia
NT: communication systems
training
RT: audiovisual materials
audiovisual media
multimedia systems
RT: CD-ROM
communication systems
information networks
interactive media
media
multimedia training
BT: training
RT: audiovisual media
teaching aids
music
BT: non-verbal communication
Myanmar (South-Eastern Asia)
N
NAFB [DON’T USE]
USE: National Association of Farm Broadcasters (NAFB)
OR
USE National Association of Farm Broadcasting (NAFB)
NAL [DON’T USE]
USE: National Agricultural Library, USDA (NAL)
NAMA [DON’T USE]
USE: National Agri-Marketing Association (NAMA)
Namibia (Africa, Southern)
Nance, Bob
nanotechnology
National Agri-Marketing Association (NAMA)
UF: NAMA [DON’T USE]
National Agricultural Library, USDA (NAL)
UF: NAL [DON’T USE]
National Association of Agricultural Journalists (NAAJ)
National Association of Farm Broadcasters (NAFB)
UF: NAFB [DON’T USE]
National Association of Farm Broadcasting (NAFB)
UF: NAFB [DON’T USE]
national programs
BT: government policies
NT: USDA programs
RT: government services
National Project in Agricultural Communications (NPAC)
UF: NPAC [DON’T USE]
National Rural Telecommunications Cooperative (NRTC)
natural
natural resource management
BT: management
RT: conservation
land use
natural resources [DON’T USE]
USE: environment
Nauru (Oceania)
Nebraska, USA
needs
NT: educational needs
farmer needs
information needs
research needs
training needs
negotiation
neighborhoods [DON’T USE]
USE: communities
Nepal (Southern Asia)
Netherlands (Europe)
networks
NT: communication networks
communication systems
linkages
Nevada, USA
New Caledonia (Oceania)
New England Farmer
New Hampshire, USA
New Jersey, USA
new media [DON’T USE]
USE: technological advancement
New Mexico, USA
New York, USA
New York Farmer
New Zealand (Oceania)
news
NT: agriculture news
RT: news media
reporting
news lines [DON’T USE]
USE: call-in
news media
BT: media
NT: newsletters
newspapers
radio
television
RT: mass media
news
press
news releases
UF: press releases [DON’T USE]
RT: media relations
newsletters
UF: bulletins [DON’T USE]
BT: news media
print media
publications
RT: direct mail
letters
Newspaper Farm Editors Association (NFEA)
UF: NFEA [DON’T USE]
newspapers
BT: mass media
news media
press
print media
NFEA [DON’T USE]
USE: Newspaper Farm Editors Association (NFEA)
Nicaragua (Latin America; Central America)
Niger (Africa, Western)
Nigeria (Africa, Western)
Niue (Oceania)
non-governmental organizations
RT: private sector
non-verbal communication
BT: Communication
NT: music
visual communication
nonformal education
BT: education
North Carolina, USA
North Dakota, USA
North Korea [DON’T USE]
USE: Democratic People’s Republic of Korea (North Korea) (Eastern Asia)
Northern Mariana Islands (Oceania)
Norton, John P.
Norway (Europe)
NPAC [DON’T USE]
USE: National Project in Agricultural Communications (NPAC)
nutrition
nutrition education
BT: education
RT: consumer information
health education
nutrition information
BT: information
RT: consumer information
labeling
nutrition labeling
UF: food labels [DON’T USE]
BT: labeling
RT: consumer information
public information
nutrition policy
BT: government policies
RT: agriculture policy
food policy
Legislation
nuts
BT: food
O
obesity
BT: food issues
health
occupation information
BT: information
occupational education
UF: vocational education [DON’T USE]
BT: education
education programs
NT: agricultural education
homemaker education
RT: job training
occupational mobility
occupations
RT: careers
job skills
part-time farmers
Ohio, USA
oil (bio-based)
oil (petroleum)
Oklahoma, USA
olfactory information
Oman (Western Asia)
on-farm computing
RT: computers
on-farm research
RT: farming systems research
test plots
online services
online systems
RT: communication channels
communication systems
computers
open access
open houses
RT: exhibits
face-to-face communication
field days
opinion
RT: public attitude
opinion leaders
BT: leadership
RT: farmer attitudes
interest groups
opinions
RT: attitudes
optical data disks [DON’T USE]
USE: CD-ROM
oral communication
BT: communication
NT: broadcast
RT: storytelling
organic
organic farming
Oregon, USA
organizational communication
BT: communication
RT: administration
communication networks
linkages
personnel management
organizations
UF: associations [DON’T USE]
societies [DON’T USE]
NT: commercial organizations
cooperatives
interest groups
international organizations
research organizations
student organizations
young farmer organizations
RT: communication units
directories
meetings
member education
private sector
volunteers
outdoor
outlook information
RT: trends
oysters
BT: seafood
P
Page, Arthur C.
Pakistan (Southern Asia)
Palau (Oceania)
Panama (Latin America; Central America)
pandemic
Papua New Guinea (Oceania)
Paraguay (Latin America; South America)
part-time farmers
BT: farmers
RT: occupations
small farmers
socio-economic aspects
participation
UF: attendance [DON’T USE]
NT: audience participation
RT: decision making
feedback
PCARR [DON’T USE]
USE: Philippine Council of Agriculture and Resources Research (PCARR)
PEACESAT
peanuts
peasants [DON’T USE]
USE: small farmers
Peeples, Roddy
Pennsylvania, USA
Penton Media
People’s Republic of China (PROC) (Eastern Asia)
UF: China [DON’T USE]
PROC [DON’T USE]
perception
RT: image
perceptions
RT: attitudes
periodicals [DON’T USE]
USE: journals
periurban [DON’T USE]
USE: peri-urban
peri-urban
UF: periurban [DON’T USE]
personal digital assistant (PDA)
personal management
personnel management
BT: management
RT: employee management
organizational communication
persuasion
UF: propaganda [DON’T USE]
RT: campaigns
Peru (Latin America; South America)
pest management
UF: plant diseases [DON’T USE]
BT: management
RT: plant protection
pesticides
BT: chemicals
NT: herbicides
insecticides
Peterson, Arnold
Philippine Council of Agriculture and Resources Research (PCARR)
UF: PCARR [DON’T USE]
Philippines (South-Eastern Asia)
phone lists [DON’T USE]
USE: directories
photographs
BT: visual communication
RT: illustrations
photography
BT: production techniques
RT: film production
journalism
Pierson, Russell
pink slime
BT: food issues
Pinterest
BT: social networking
plagiarism
Plambeck, Herb
planning
NT: campaign planning
communication planning
family planning
land use planning
plant diseases [DON’T USE]
USE: pest management
plant protection
RT: pest management
podcasts
Poe, Clarence Hamilton
point-of-purchase
Poland (Europe)
policies
NT: agriculture policy
government policies
RT: administration
government
legislation
politics
programs
regulations
politics
RT: government
interest groups
legislation
policies
polls [DON’T USE]
USE: surveys
pollution
RT: conservation
environment
environmental quality
poor
UF: disadvantaged [DON’T USE]
poverty [DON’T USE]
NT: rural poor
population programs [DON’T USE]
USE: family planning
pork
Portugal (Europe)
postal service
RT: mail
posters
BT: visual communication
RT: exhibits
potatoes
poultry
BT: food
livestock
RT: meat
poverty [DON’T USE]
USE: poor
PR [DON’T USE]
USE: public relations
PR agencies [DON’T USE]
USE: advertising agencies
public relations
Prairie Farmer
predictions
RT: trend
precision farming
premiums
BT: incentives
RT: awards
prescription farming
presentation
NT: face-to-face communication
press
NT: journals
newspapers
RT: news media
press relations [DON’T USE]
USE: media relations
news releases
press releases [DON’T USE]
USE: news releases
Prestel
prestige
pretests
RT: focus groups
research methods
primary education
UF: primary schools [DON’T USE]
BT: education
primary schools [DON’T USE]
USE: primary education
print media
NT: books
journals
newsletters
newspapers
printing
BT: production techniques
RT: publishing
typography
privacy
private sector
UF: privatization of government services [DON’T USE]
RT: commercial organizations
non-governmental organizations
organizations
privatization of government services [DON’T USE]
USE: private sector
PROC [DON’T USE]
USE: People’s Republic of China (PROC) (Eastern Asia)
producers [DON’T USE]
USE: farmers
product introduction [DON’T USE]
USE: adoption
product promotion
product promotion
UF: product introduction [DON’T USE]
BT: promotion
production techniques
NT: film production
photography
printing
television methods
productivity
RT: economics
professional development
BT: development
RT: careers
education
in-service training
job training
program development
BT: development
programs
RT: extension programs
program evaluation
BT: evaluation
programs
UF: projects [DON’T USE]
NT: adult programs
community services
cooperative programs
development programs
education programs
extension programs
government policies
health programs
instructional programs
intercultural programs
international programs
local programs
program development
radio programs
small farm programs
training programs
RT: administration
education
legislation
policies
social services
progress
RT: change
Progressive Farmer
project management
projects [DON’T USE]
USE: programs
promotion
BT: marketing
NT: advertising
commodity promotion
coupon promotion
fertilizer promotion
product promotion
retail promotion
sales promotion
RT: campaigns
publicity methods
sales methods
selling
propaganda [DON’T USE]
USE: persuasion
public attitudes
UF: public opinion [DON’T USE]
RT: attitudes
audience attitudes
opinion
public information
UF: public service messages [DON’T USE]
BT: information
RT: consumer information
nutrition labeling
public relations
risk communication
public journalism
public opinion [DON’T USE]
USE: public attitudes
public relations
UF: PR [DON’T USE]
PR agencies [DON’T USE]
NT: media relations
RT: direct mail
image
public information
publicity methods
public service messages [DON’T USE]
USE: public information
public speaking
UF: speeches [DON’T USE]
RT: communication
face-to-face communication
publications
SN: broad meaning; for scientific publications use
research reports
NT: abstracts
bibliographies
books
directories
journals
manuals
newsletters
reports
RT: archives
publicity methods
RT: promotion
public relations
publishing
NT: desktop publishing
electronic publishing
trends in farm publishing
RT: editing
editors
journalism
literature
printing
Puerto Rico, USA (Latin America; Caribbean)
puppetry
Q
Qatar (Western Asia)
questionnaires
BT: survey methods
RT: surveys
Quinn, Larry
R
race
radio
UF: CB [DON’T USE]
citizen band [DON’T USE]
BT: mass media
news media
NT: mobile radio
rural broadcasts
RT: broadcasting
broadcasts
listenership
radio audience [DON’T USE]
USE: listenership
radio audiences [DON’T USE]
USE: listenership
Radio Frequency Identification (RFID)
radio methods
radio networks
radio programs
BT: programs
RT: broadcasting
tape recordings
radio schools
UF: listening groups [DON’T USE]
BT: instruction
listening
schools
RT: call-in
correspondence education
home instruction
viewing groups
radio show
radio station
Rankin, Charlie
ratings [DON’T USE]
USE: media use
Raymond, Frank
Read, Hadley
readability
SN: easiness of understanding materials
RT: writing styles
readership
BT: audience
media use
RT: circulation
recording
recreation
regulations
UF: restrictions [DON’T USE]
RT: administration
environmental policy
policies
relationship marketing
religion
UF: churches [DON’T USE]
reporting
RT: agriculture news
coverage
interviews
journalism
news
reports
BT: publications
NT: research reports
statistical reports
weather reports
Republic de Côte d’Ivoire (Ivory Coast)(Africa, Western)
Republic of China (Taiwan)
UF: Taiwan (Republic of China)[DON’T USE]
Republic of Korea (South Korea)(Eastern Asia)
UF: South Korea [DON’T USE]
Republic of Macedonia (Europe)
Republic of Moldova (Europe)
research
NT: agriculture research
audience research
baseline research
communication analysis
communication research
economic research
education research
extension research
farming systems research
marketing research
media research
RT: analysis
breeding
concepts
information
research communication
BT: communication
RT: accuracy
scientific communication
research methods
NT: case studies
content analysis
experiments
focus groups
historical research
surveys
use studies
RT: agriculture research
communication analysis
data collection
pretests
sampling
research needs
BT: needs
research organizations
BT: organizations
research personnel [DON’T USE]
USE: scientists
research projects
RT: agriculture research
research reports
BT: reports
researchers [DON’T USE]
USE: scientists
restaurants
restrictions [DON’T USE]
USE: regulations
retail
BT: promotion
RT: retail promotion
retail promotion
BT: promotion
RT: retail
Réunion (Africa, Eastern)
Rhode Island, USA
Rhodesia (Africa)
rice
BT: crops
BT: grains
risk assessment
risk communication
BT: communication
RT: consumer information
environmental communication
food issues
food safety
public information
risk journalism
risk management
Robinson, Solon
ROC [DON’T USE]
USE: Taiwan (Republic of China)
Rodale Press
Romania (Europe)
Roesner, George
role
Root, Ken
RSS
rural areas [DON’T USE]
USE: rural communities
rural broadcasts
UF: farm broadcasts [DON’T USE]
BT: broadcasts
radio
rural change
BT: change
rural communication
BT: communication
RT: development communication
rural communities
UF: rural areas [DON’T USE]
rural settlements [DON’T USE]
BT: communities
NT: villages
RT: infrastructure
rural community development
BT: community development
rural conditions
UF: rural life [DON’T USE]
RT: rural-urban differences
urban conditions
rural development
BT: development
RT: agricultural development
development communication
rural development programs
BT: development programs
rural families
RT: farm families
Rural Free Delivery (RFD)
Rural Information Center, USDA
rural interests
SN: Socio-politic-economic; usually contrasting
urban interests
RT: urban interests
rural life [DON’T USE]
USE: rural conditions
rural lifestyle
rural living
rural people [DON’T USE]
USE: rural populations
rural poor
BT: poor
rural populations
UF: rural people [DON’T USE]
tribes [DON’T USE]
Rural Press Ltd.
rural settlements [DON’T USE]
USE: rural communities
rural society
rural sociology
RT: rural-urban differences
rural-urban communication
SN: Oriented to status, gaps
BT: communication
RT: agrarianism
consumers
farmer attitudes
farmer self-image
image
urban interests
rural-urban differences
RT: farmer education
rural conditions
rural sociology
urban conditions
Russian Federation (Europe)
Rwanda (Africa, Eastern)
S
safety
NT: farm safety
food safety
Saint Helena (Africa, Western)
Saint Kitts and Nevis (Latin America; Caribbean)
Saint Lucia (Latin America; Caribbean)
Saint Pierre and Miquelon (North America)
Saint Vincent and the Grenadines (Latin America; Caribbean)
sales
RT: finance
selling
sales methods
RT: advertising
marketing
promotion
selling
sales promotion
BT: promotion
RT: advertising
incentives
Salmonella
BT: food issues
Samoa (Oceania)
São Tomé and Príncipe (Africa, Middle)
sampling
RT: research methods
statistics
Samuelson, Orion
San Marino (Europe)
Sargent, Earl
Satellite Instructional TV Experiment (SITE)
UF: SITE [DON’T USE]
satellites
BT: mass communication systems
RT: international communication
telecommunications
telephone communication
Saudi Arabia (Western Asia)
Schacht, Henry
Schmitz, Harold J
Schneider, Sam
schools
NT: colleges
radio schools
universities
sci-tech information
UF: scientific information [DON’T USE]
scientific-technical information [DON’T USE]
technical information [DON’T USE]
BT: information
sci-tech information services
BT: information services
scientific communication
BT: communication
RT: research communication
scientific information [DON’T USE]
USE: sci-tech information
scientific-technical information [DON’T USE]
USE: sci-tech information
scientists
UF: research personnel [DON’T USE]
researchers [DON’T USE]
Sea Grant
seafood
BT: food
search engines
Sechrest, Art
security
seeds
BT: farm inputs
RT: breeding
crops
selling
BT: marketing
RT: advertising
face-to-face communication
promotion
sales
sales methods
Senegal (Africa, Western)
senior citizens
RT: youth
Serbia (Europe)
setting
SN: Non-natural environment
NT: buildings
training centers
settings
UF: environment (artificial) [DON’T USE]
Seychelles (Africa, Eastern)
Seyler, Wes
sheep
shows
RT: demonstrations
exhibits
fairs
field days
Sierra Leone (Africa, Western)
Simpson, Wey
Singapore (South-Eastern Asia)
Sint Maarten (Latin America; Caribbean)
SITE [DON’T USE]
USE: Satellite Instructional TV Experiment (SITE)
Slack, Evan
slides
BT: visual communication
RT: film strips
slogans
RT: advertising
campaigns
Slovakia (Europe)
Slovenia (Europe)
slow food
Slusarczyk, Ed
small farm programs
BT: programs
RT: small farmers
small farms
small farmers
UF: limited resource farmers [DON’T USE]
peasants [DON’T USE]
BT: farmers
RT: low-income farmers
part-time farmers
small farm programs
small farms
BT: farms
RT: small farm programs
smartphones
RT: cell phones
mobile communication systems
smell
social change
BT: change
social communication
BT: communication
social factors
RT: socio-economic aspects
social marketing
social media
NT: Facebook
Twitter
social movements
social networking
NT: Facebook
Google+
Instagram
LinkedIn
microblogs
Pinterest
Twitter
YouTube
social services
RT: programs
social structure
UF: class structure [DON’T USE]
societies [DON’T USE]
USE: organizations
socio-economic aspects
UF: demographic factors [DON’T USE]
NT: education
income
RT: part time farmers
social factors
software
RT: applications (apps)
computer programs
soil
UF: land [DON’T USE]
BT: environment
soil conservation
UF: tillage methods [DON’T USE]
BT: conservation
RT: pollutions
soil fertility
RT: fertilizers
Solar
Solomon Islands (Oceania)
Somalia (Africa, Eastern)
Sources [DON’T USE]
USE: information sources
South Africa (Africa, Southern)
South Carolina, USA
South Dakota, USA
South Korea [DON’T USE]
USE: Republic of Korea (Eastern Asia)
South Pacific University
South Sudan (Africa, Eastern)
Southeast Asian Regional Center for Graduate Study and Research in
Agriculture (SEARCA)
Soviet Union [DON’T USE]
USE: USSR
Southern Ruralist
soybeans
BT: crops
grains
legumes
Spain (Europe)
special effects
UF: magic [DON’T USE]
NT: humor
RT: communicator effectiveness
incentives
Speece, Maynard
speeches [DON’T USE]
USE: public speaking
Sri Lanka (Southern Asia)
stakeholders
State of Palestine (Western Asia)
state programs
BT: government policies
statistical analysis [DON’T USE]
USE: data analysis
statistical methods [DON’T USE]
USE: statistics
statistical reports
BT: reports
statistics
UF: statistical methods [DON’T USE]
RT: data
sampling
Stephens, George
storytelling
BT: traditional media
RT: oral communication
stress
student organizations
BT: organizations
students
RT: education
youth
study tours
BT: tours
RT: education
travel
Successful Farming
Sudan (Africa, Northern)
sugar
BT: sweeteners
Suriname (Latin America; South America)
survey methods
BT: surveys
NT: questionnaires
surveys
UF: polls [DON’T USE]
BT: research methods
NT: survey methods
RT: interviews
questionnaires
travel
sustainability
UF: sustainable agriculture [DON’T USE]
sustainable land use [DON’T USE]
RT: conservation
environment
environmental policy
environmental quality
land use management
land use planning
water quality
sustainable agriculture
sustainable land use [DON’T USE]
USE: sustainability
Swaziland (Africa, Southern)
Sweden (Europe)
sweepstakes [DON’T USE]
USE: incentives
swine
RT: hogs
swine flu
BT: food issues
RT: H1N1
Switzerland (Europe)
Syrian Arab Republic (Western Asia)
T
tacit knowledge
Taiwan (Republic of China)[DON’T USE]
USE: Republic of China (Taiwan)
Tajikistan (Central Asia)
Tanzania [DON’T USE]
USE: United Republic of Tanzania (Africa, Eastern)
tape recordings
UF: audio cassettes [DON’T USE]
audio tape recordings [DON’T USE]
RT: radio programs
target audience
BT: audience
RT: audience analysis
Tasmania
teachers [DON’T USE]
USE: educators
teaching
RT: agricultural education
education
teaching aids
UF: instructional materials [DON’T USE]
RT: audiovisual materials
educational media
multimedia training
teaching methods
RT: agricultural education
demonstration farms
educational methods
training methods
technical assistance
RT: technology transfer
technical education
BT: education
technical information [DON’T USE]
USE: sci-tech information
technical knowledge
BT: knowledge
RT: indigenous knowledge
technological advancement
UF: new media [DON’T USE]
RT: development
innovations
technology transfer
technological gatekeepers
BT: development
gatekeepers
RT: adoption
information flow
technological transfer
RT: diffusion
technology
NT: biotechnology
communication systems
educational technology
Information technology
traditional technology
technology transfer
RT: adoption
development
diffusion
information flow
technical assistance
technological advancement
telecenters
telecommunication
BT: communication
telecommunications
NT: teletext
RT: educational media
satellites
teleconference
BT: conferences
RT: educational media
educational television
telemarketing [DON’T USE]
USE: direct marketing
telephone communication
Telenet
SN: First packet-switched network service that was available to the general public. Not to be confused with Telnet.
telephone communication
UF: telemarketing [DON’T USE]
BT: communication
RT: cell phones
mobile communication systems
satellites
teletext
BT: electronic marketing
telecommunications
RT: educational media
electronic mail
television
UF: TV [DON’T USE]
BT: audiovisual media
news media
NT: cable television
RT: broadcasting
broadcasts
films
mass media
television methods
BT: production techniques
television programming
RT: broadcasts
editing
television research
BT: communication research
television viewing
BT: media use
RT: audience
Telidon
tenants [DON’T USE]
USE: land tenure
Tennessee, USA
Tennessee Valley Authority (TVA)
terrorism
test plots
RT: field days
on-farm research
Texas, USA
texting
Thailand (South-Eastern Asia)
theory
NT: information theory
RT: concepts
communication theory
third world [DON’T USE]
USE: developing nations
tillage methods [DON’T USE]
USE: soil conservation
timing
RT: communication planning
Timmons, Jack
Timor-Leste (South-Eastern Asia)
tobacco
BT: crops
Togo (Africa, Western)
Tokelau (Oceania)
Tonga (Oceania)
Totten, Hal
tourism
tours
UF: visits [DON’T USE]
NT: farm tours
study tours
RT: travel
Towers, Jack
traceability
trade [DON’T USE]
USE: international trade
traditional knowledge
BT: knowledge
RT: indigenous knowledge
traditional media
UF: folk media [DON’T USE]
indigenous media [DON’T USE]
NT: storytelling
RT: literacy
traditional technology
BT: technology
RT: farming methods
indigenous knowledge
training
BT: multimedia
NT: advisory training
audiovisual training
communication training
cooperative training
courses
in-service training
job training
leadership training
multimedia training
RT: curriculum
training and visit system
BT: extension systems
training centers
BT: setting
training methods
RT: teaching methods
training needs
BT: needs
training programs
BT: programs
RT: curriculum
home instruction
translation
transparency
transportation
RT: machinery
marketing
travel
travel
RT: study tours
surveys
tours
transportation
trends
RT: change
development
outlook information
trends in farm publishing
BT: publishing
trials [DON’T USE]
USE: experiments
tribes [DON’T USE]
USE: rural populations
Trinidad and Tobago (Latin America; Caribbean)
Tunisia (Africa, Northern)
Turkey (Western Asia)
Turkmenistan (Central Asia)
Turks and Caicos Islands (Latin America; Caribbean)
Tuvalu (Oceania)
TV [DON’T USE]
USE: television
tweeting
RT: Twitter
Twitter
BT: microblogs
social media
social networking
RT: tweeting
typography
RT: printing
U
U.S. Agency for International Development
UF: AID [DON’T USE]
Uganda (Africa, Eastern)
UK [DON’T USE]
USE: United Kingdom (United Kingdom of Great Britain and
Northern Ireland)(UK)(Europe)
Ukraine (Europe)
UN [DON’T USE]
USE: United Nations (UN)
underdeveloped areas
RT: developing nations
underdeveloped countries [DON’T USE]
USE: developing nations
Union of Soviet Socialist Republics [DON’T USE]
USE: USSR
United Arab Emirates (Western Asia)
United Kingdom (United Kingdom of Great Britain and Northern Ireland
(UK)(Europe)
UF: UK [DON’T USE]
BT: Europe
NT: Great Britain
Northern Ireland
United Republic of Tanzania (Africa, Eastern)
UF: Tanzania [DON’T USE]
United Nations (UN)
UF: UN [DON’T USE]
United States Department of Agriculture [DON’T USE]
USE: USDA (United States Department of Agriculture)
United States of America [DON’T USE]
USE: USA (United States of America; North America)
United States Virgin Islands (Latin America; Caribbean)
universities
BT: schools
NT: land grant universities
RT: colleges
higher education
Upper Volta (Africa)
urban agriculture
urban areas
urban conditions
UF: city life [DON’T USE]
RT: rural conditions
rural-urban differences
urban interests
RT: agriculture policy
consumers
rural interests
rural-urban communication
Uruguay (Latin America; South America)
USA (United States of America; North America)
UF: United States of America [DON’T USE]
USDA (United States Department of Agriculture)
UF: United States Department of Agriculture [DON’T USE]
BT: administration
USDA programs
BT: national programs
RT: agricultural policy
agriculture policy
food policy
use studies
UF: diary studies [DON’T USE]
BT: research methods
RT: media use
USSR
UF: Soviet Union [DON’T USE]
Union of Soviet Socialist Republics [DON’T USE]
Utah, USA
Uzbekistan (Central Asia)
V
Vail, Mark
value added
value chains
value of information
BT: economics of information
Vance Publishing Corporation
Vanuatu (Oceania)
veal
BT: meat
vegetables
vehicular promotions
Yemen (Western Asia)
Venezuela (Bolivarian Rep. of) (Latin America; South America)
Vermont, USA
veterinarians
veterinary medicine
video
BT: audiovisual media
RT: film production
films
video cassette recorders
video conferences
video news releases
videodisc
videotapes
BT: audiovisual media
videotex
Viet Nam (South-Eastern Asia)
viewing groups
RT: radio schools
villages
BT: rural communities
Vines, Marvin
viral (biological)
viral (network phenomenon)
SN: Related to network culture, i.e. computers, marketing, social
networking
Virginia, USA
virtual
visits [DON’T USE]
USE: tours
visual communication
BT: Communication
non-verbal communication
NT: audiovisual media
exhibits
illustrations
layout
photographs
posters
slides
RT: color
demonstrations
design
vocations [DON’T USE]
USE: careers
employment
vocational education [DON’T USE]
USE: occupational education
vocational guidance
RT: job training
voice recognition
volunteers
RT: organizations
vocational agriculture
W
Wageningen Agricultural University
Wales (Europe)
BT Great Britain (Europe)
United Kingdom (Europe)
Wallace, Henry A.
Wallaces Farmer
Wallis and Futuna Islands (Oceania)
Ward, William
Washington Post
Washington, USA
waste management
water
RT: irrigation
water pollution [DON’T USE]
USE: water quality
water quality
UF: water pollution [DON’T USE]
BT: environment quality
environmental quality
RT: conservation
sustainability
Watt Publishing Co.
weather
RT: change
weather reports
BT: reports
Web
RT: World Wide Web
BT: Internet
Web 2.0
web logs
web sites
Webb Company
webinars
weeds
West Virginia, USA
Western Sahara (Africa, Northern)
wheat
BT: grains
wikis
wildlife
NT: deer
Wilkinson, Ray
Williams, Gene
wind
BT: energy
RT: erosion (soils)
wine [DON’T USE]
USE: drink
Winrock
wire services
BT: gatekeepers
wireless
Wisconsin, USA
women
NT: farm women
RT: homemakers
wood
wool [DON’T USE]
USE: fiber
Worcester, Chuck
word processing
RT: computers
Computer programs
word-of-mouth marketing
World Bank
World Wide Web (WWW)
UF: WWW [DO NOT USE]
BT: Internet
RT: web
writing skills
RT: communicator effectiveness
editing
journalism
writing styles
RT: literature
readability
WWW [DO NOT USE]
USE: World Wide Web (WWW)
Wyoming, USA
X
Y
Yancey, Jim
young farmer organizations
BT: organizations
young farmer programs
RT: agricultural education
leadership training
young farmers
BT: farmers
RT: youth
youth
SN: Young adults
RT: children
FFA (Future Farmers of America)
senior citizens
students
young farmers
YouTube
BT: social networking
Yugoslavia
Z
Zambia (Africa, Eastern)
Zimbabwe (Africa, Eastern)
zoonosis