Strategic Communications and Marketing Committee

The Strategic Communications and Marketing Committee serves as an advisory body to the Chief Communications Officer (CCO). Its members work to promote the awareness of the Library among the various user groups within its academic community and to gain greater recognition for the Library’s services, initiatives, and innovations with a broader external audience. The Committee develops expertise and ideas to assist the various components of the library in marketing products and services, and connects with library staff doing communications work throughout the Library to determine appropriate and relevant messages and materials.

The Committee is charged with the following responsibilities:

• Undertakes activities that will establish a clear and positive image of the libraries in the university community and beyond.
• Undertakes activities that increase awareness in the university community of the scope of the Library’s services.
• Builds an internal marketing culture within the Library.
• Serves as a resource for branding new resources and services offered.
• Provides advice and contributes to the planning, development, and production of promotional products, events and activities for the library with other library groups and departments on an ongoing basis, including working with campus Public Affairs.
• Identify and develop the broad messages and themes to use in marketing to various constituencies of the Library, including current and prospective donors.
• Provides a framework to ensure consistency in the Library’s communications concerning public relations and marketing.
• Performs a regular evaluation of the Library’s image and public perception.

Members: The Chief Communications Officer, Associate University Librarian for User Services, Assistant Dean of Libraries for Advancement, Visual Resources and Outreach Specialist, and the User Experience and Web Strategies Coordinator will serve as ex-officio members. The Committee will also include at least three additional members at-large. Members at-large serve two-year staggered terms.

Typically, there is a two consecutive term limit.

Reports to: The Committee reports to the University Librarian, and its reports and recommendations are shared with Library Executive Committee.