Publisher analysis
About the publisher
Name: Routledge
*Note that Haworth Press was acquired by Taylor & Francis Group in 2007, and former Haworth books are now published by Routledge, a Taylor & Francis Group imprint.
Website: http://www.routledge.com/
Purpose, objective, or mission: “With reference-led content in specialist subject areas, we are advancing research and enabling knowledge to be discovered and shared. Together Routledge and CRC Press are the world’s leading academic publisher in the Humanities, Social Sciences, and STEM.”1
“Routledge is a global publisher of academic books, journals and online resources in the humanities and social sciences.” 2
Mission Statement: “We reach around the globe with authoritative coverage of traditional and emerging fields, publishing the pioneering achievements of science and technology to provide professionals and students with the resources they need to make further advances.” 3
Target audience: scholars, instructors, and professional communities worldwide 4
Routledge has a specific Resources for Librarians page detailing catalogs, e-products and online references specifically for libraries, research series, and out of print titles.5
Owner: Taylor & Francis Group.6
Are published books peer reviewed? “All of our books are peer-reviewed at proposal and/or manuscript stage by respected academic specialists who provide independent advice on the content, quality, and potential market for a finished book, and our textbooks are widely researched and reviewed by active teachers in the field.” 7
Types of books published: “Research monographs, textbooks, handbooks/companion books, short form publications.”8
Medium: Print and online.9
“Nearly all our content is published in both print and electronic formats. We generally produce multi-use library books in hardback and books primarily designed for use and purchase by individuals in paperback.” 10
Topics covered: Education, Engineering, Humanities & Media Arts, Medicine, Mental Health, Psychology, Science, and Social Science. 11
Number of titles published per year: “We publish thousands of books and journals each year, serving scholars, instructors, and professional communities worldwide.” 12
About the publisher’s submission guidelines
Location of submission guidelines: https://www.routledge.com/our-customers/authors/publishing-guidelines
Types of submissions accepted: Proposals for Research monographs, textbooks, handbooks/companion books, short form publications
Submission and review process: First, contact by email the appropriate editorial contact.13 They will then request a proposal with specific information.
Here is a list of common or probable components of a proposal form to help you start
considering your proposal 14:
• Author/Editor names and affiliations
• Suggested book title (see also Making your work discoverable)
• Book description
• Keywords
• Table of contents
• Chapter abstracts and keywords
• Information about contributors (edited collections)
• Length and schedule
• Illustrations
• Advanced features (e.g. equations, special characters, etc.)
• Status of manuscript (e.g. “idea only” or “complete draft”)
• (CRC Press STEM authors only) Intention to use LaTex
• Breadth of market
• International appeal
• Primary audience
• Secondary audience(s)
• Relevant courses/organizations that may use your book
• Competing and related titles (including pros and cons vs your book)
• Third-party material
• Potential reviewers/referees
• Information on current or potential funding (e.g. for Open Access publication)
• Supporting material (e.g. CV)
• Online resources (textbooks for student audiences only)
“Please email your proposal as a Word document or compatible format) to your Commissioning Editor along with any supporting material (such as your CV). Please only submit your proposal to one editor at a time. If, upon receipt, the editor you have contacted feels it would sit better elsewhere, they will pass it on. Note that draft or sample material is only helpful in support of, but not as a substitute to, a comprehensive proposal form.” 15
Editorial tone: Professional and scholarly, but readable. The books potentially cover a wide audience including a variety of readers.
Style guide used: None specified. The Publication Guidelines lists a word document entitled “Notes for the Copyeditor”, listed under Essential Forms. Within this word document, the author is asked to specify a number of styling choices made in the manuscript. These include specifying punctuation, spelling, reference style, and use of acronyms.
Conclusion: Evaluation of publisher’s potential for LIS authors
Routledge is now owned by Taylor & Francis, which has a huge LIS audience and is where you can find a lot of print and online reference materials and publications targeted to students, LIS professionals, and academics. This is a prestigious publishing house that puts writers through a rigorous process just to get to publication; and once you’re there, there is the support of editors and the brand behind your finished book. This is an excellent group to consider proposing for an LIS specific book idea, as ideas can range from the very scholarly studies to more everyday topics that librarians or information professionals should be aware of.
Audience analysis
About the publisher’s audience
Size: Routledge is a global publisher of academic books, journals and online resources in the humanities and social sciences. 16
Audience location and language or cultural considerations: Routledge is operated by Taylor & Francis Group. “As one of the world’s largest publishers, Taylor & Francis maintains offices throughout the world including London, Brighton, and Abingdon in the U.K.; New York, Philadelphia, Florence, Kentucky, and Boca Raton, Florida in the U.S.A.; and Singapore, Australia, China, and India.” 17
“Your book (whether print and/or open access) will be marketed and sold worldwide. We have sales representatives spanning the globe who work with libraries, bookstores, academics, professionals, and third-party retailers to get the word out about your book and a global marketing team who specialise in reaching specific markets.” 18
Reader characteristics: “We are providers of quality information and knowledge that enable our customers to perform their jobs efficiently, enhance their education, and help contribute to the advancement of their chosen market sectors.” 19
Knowledge of LIS subject matter: Varying. Most people seeking out Routledge books will most likely be academics, but whether in the LIS field specifically is not a given. However, Routledge readers are knowledgeable and educated, so assume a degree of understanding, and a quick learning curve, when referencing LIS subject matter.
Conclusion: Analysis of reader characteristics and their potential impact on authors
The primary readership of Routledge materials includes academics, librarians, and educators interested in new titles pertaining to LIS. This is a group that eagerly awaits new publications, and is notified through a variety of resources when new topics are published. Routledge is dedicated to the promotion of your publications to a wide, eager audience.
Last updated: March 24, 2021
References
- “About,” Routledge.com, accessed March 24, 2021, http://www.routledge.com/info/about
- “About.”
- “About.”
- “About.”
- “Librarians,” Routledge.com, accessed January 30, 2018, https://www.routledge.com/our-customers/librarians/resources-and-guides
- “About.”
- “Authors,” Routledge.com, accessed March 24, 2021, https://www.routledge.com/our-customers/authors/why-publish-with-us
- “Authors.”
- “About.”
- “Products,” Taylor & Francis Group, accessed March 24, 2021, https://tandfbis.s3-us-west-2.amazonaws.com/rt-files/AUTHOR/Guidelines/Products+customers+and+readers.pdf
- “Home,” Routledge.com, accessed March 24, 2021, https://www.routledge.com/
- “About.”
- “Contacts,” Routledge.com, accessed January 30, 2018, http://www.routledge.com/contacts/editorial
- “Proposal Guidelines,” Taylor & Francis Group, accessed March 24, 2021, https://tandfbis.s3-us-west-2.amazonaws.com/rt-files/AUTHOR/Guidelines/Proposal+guidelines.pdf
- “Proposal Guidelines.”
- “About.”
- “About.”
- “Promoting Your Book,” Routledge.com, accessed March 24, 2021, https://www.routledge.com/our-customers/authors/promoting-your-book
- “About Taylor & Francis,” Taylor & Francis Group, accessed March 24, 2021, https://taylorandfrancis.com/about/