ACDC News – Issue 16-02

Five snapshots of global human need for sharing news within communities

A recent journal article we have added to the ACDC collection describes the current state of community journalism in five developing democracies. Findings prompt caution in generalizing across diverse cultures. For example:

  • Honduras – the ubiquity of local radio in a mountainous country
  • India – marginalized communities create their own media
  • Lebanon – minority communities utilize traditional and new media outlets
  • Ukraine – activist communities use social media to circumvent media oligarchies
  • Zambia – community radio struggles under government interference

Authors conclude that, “in the end, the obstructions cannot seem to stop the natural tendencies of communities to develop their own systems of gathering and disseminating news. The means of doing so, however, are as diverse as the cultures of the world itself.”

You can read the article here .


Eight articles in a new [99(4)] issue of the Journal of Applied Communications

“The message or the channel: an experimental design of consumers’ perceptions of a local food message and the media channels used to deliver the information” by Jessica Holt, Joy N. Rumble, Ricky Telg and Alexa Lamm

“Prince Farming takes a wife: exploring the use of agricultural imagery and stereotypes on ABC’s ‘The Bachelor’” by Annie R. Specht and Brooke W. Beam

“Consumer perceptions of poultry production: a focus on Arkansas” by Stuart Estes, Leslie D. Edgar and Donald M. Johnson

“Totally transparent: a qualitative study about the impact of farm tours on bloggers” by Scott Stebner, Jennifer Ray, Jessie Becker and Lauri M. Baker

“Ask the audience: determining organizational identity of a state extension agency” by Jennifer Ray, Laurie M. Baker and Quisto Settle

“Characteristics of U. S. agricultural communications undergraduate programs” by Jefferson D. Miller, Morgan M. Large, K. Jill Rucker, Kate Shoulders and Emily B. Buck

“Exploring the uses and gratifications of agricultural blog readers” by Courtney Meyers, Kate Gracey, Erica Irlbeck and Cindy Akers

“Exploring the relationship between pre-school-aged animated television and agriculture: a content analysis of Disney Junior’s Mickey Mouse Clubhouse” by Cassaundra Dietrich, Emily Buck and Annie Specht

You can read these articles here .


Government science agencies in the U.S. using social media mainly one-way

An analysis reported in Science Communication during 2015 led authors to conclude that outreach by 11 web-using U. S. federal science agencies is “not facilitating two-way interaction very well.” Assessments of Facebook and Twitter pages showed that:

  • The agencies rarely asked for feedback or asked questions of users.
  • They tended not to continue the dialogic loop by responding to or acknowledging user comments or responses.
  • They almost never encouraged users to engage in offline behavior.
  • Of all the message features, referrals to more information were the most common. Facebook posts referring users to additional resources ranged from 0% (Environmental Protection Agency) to 86.4% (U.S. Department of Agriculture).

The article is not available by open access. You can invite the full article from the contact author, Nicole M. Lee, at nicole.lee@ttu.edu , view the publisher’s abstract here , or invite our help at docctr@library.illinois.edu .


“Ag-gag laws: a shift in the wrong direction for animal welfare on farms”

That is the title of a 2014 commentary we added recently to the ACDC collection from the Golden Gate University Law Review . It addressed laws “criminalizing acts related to investigating the day-to-day activities of industrial farms, including the recording, possession or distribution of photos, video and/or audio [taken] at a farm.”

Author Larissa Wilson argued that ag-gag laws are roadblocks to the creation, enforcement and expansion of animal cruelty laws. She focused on states with varying ag-gag laws and looked at examples of laws proposed, passed or failed during the past several years.

You can read this journal article through open access here . Use a title search of the repository to retrieve the full article.


Rural use of the internet continues to lag in the U. S.

Rural Americans are about twice as likely as those who live in urban or suburban settings to never use the internet, according to Pew Research Center findings reported in July 2015. Only 13 percent of urban and suburban residents are not online, compared with 24 percent of rural residents.

You can read a summary report of Pew Research findings here .


Journalists must keep putting out the evidence

That advice came from an Australian science journalist in a recent presentation, “Is modern farming technology a savior or a threat?” Dr. Elizabeth Finkel, editor-in-chief of the popular science magazine, Cosmos , spoke at the 2014 Annual Parliamentary Conference of The Crawford Fund in Canberra.

“Journalism behoves us to be a proxy for the public.  We are the ones privileged to tour through the knowledge-jungle guided by experts.  We need to think up the incisive questions and drill down to the bottom of the issues. That role then behoves us to produce some sort of sum-up – like a judge summing up for the jury after the courtroom’s cross-examination of the evidence.

You can read the presentation here .


Communicator activities approaching

March 1, 2016

Deadline for members of the International Federation of Agricultural Journalists to submit entries for the IFAJ/FAO Award for Excellence in Global Food Security. Entries should feature stories about soil, which is the topic featured as the 2016 International Year of Soils. You can find details at http://www.ifaj.org/news-blogs/news-detail/article/2015/09/09/title/pursue-stori.html

June 4-7, 2016

“Get up and GROW in the big O,” annual Institute of the Cooperative Communicators Association to take place in Omaha, Nebraska USA. It is hosted by the North Central Region of CCA. Information: http://www.communicators.coop

June 6-9, 2016

“A byte of paradise.”  Annual conference of the National Extension Technology Community (NETC) in Kissimmee, Florida USA. Information: http://netctech.org/netc-conference/

June 9-13, 2016

Annual conference of the International Communication Association (ICA) in Jukuoka, Japan. Information: http://www.icahdq.org


How Black Bert thinks today

Our glimpse back at 2015 would not be complete without revisiting the Bulwer-Lytton Fiction Contest in search of winning entries that feature agriculture-related communications.  As you may recall, this annual contest is sponsored by the English Department of San Jose State University, California.  It challenges entrants to compose bad opening sentences to imaginary novels.

So we close this issue with the 2015 Winner of the Western Category, submitted by Joel Phillips of West Trenton, New Jersey:

“Spurs a-jangling, Black Bert sauntered to the bar and cried “this town ain’t big enough!”—then gulped a whisky, fingered his six-shooter, and belched—”so I say we annex Dry Gulch, thus increasing our tax base while simultaneously reducing fixed costs through economies of scale.”

You can read other winning and recognized entries here .


Best wishes and good searching

Please pass along your reactions, suggestions and ideas. Feel free to invite our help as you search for information. Don’t forget to follow us on Twitter @ACDCUIUC . And please suggest (or send) agricultural communications documents we might add to this unique and valuable collection. We welcome them in hard copy (sent to Ag Comm Documentation Center, Room 510, 1101 S. Goodwin Avenue, Urbana, IL 61801) or in electronic format sent to docctr@library.illinois.edu

ACDC News – Issue 16-01

Best wishes from the ACDC crew for your new year ahead.

We look forward to helping you keep informed about agriculture-related journalism and communications around the world.


Honoring 70 years of rural broadcasting in Australia

Thanks to Gordon Collie for alerting us to a new video production celebrating the 70 th anniversary of rural programming by the Australian Broadcasting Corporation (ABC).  It was aired recently as a one-hour program on national television, tracing back to the first episode of the radio program “Country Hour” which went on the air on December 3, 1945.

“It includes rare and archival footage of Australian agriculture and chronicles how rural broadcasting, farming and rural technology have changed over the years,” Gordon reports. “The program also takes a look at the relevance of rural reporting in the 21 st century.” John Douglas, pioneer in developing ABC Rural, was recognized and respected, internationally.  Those who followed him at ABC Rural have maintained an innovative spirit of excellence, as reflected most recently in ABC Rural entries receiving two World Star Prize Awards at the 2015 World Congress of the International Federation of Agricultural Journalists.

You can view this informative, interesting video at http://www.abc.net.au/landline/content/2015/s4347320.htm


How agricultural reporters use social media

Suzanne Steel and Martha Filipic of Ohio State University recently coordinated a survey among 53 U. S. agricultural reporters about their use of Twitter, Facebook, Pinterest and blogs. The responses revealed “vastly differing opinions and approaches in reporters’ use of social media,” with age observed in face-to-face interviews as a determining factor.

“Despite the wide range in approaches, our analysis did reveal some trends.  For example, 81 percent of participants use Twitter and 64 percent use Facebook for professional purposes. About one-fourth of each get ‘quite a few’ story ideas from Twitter or Facebook. We were also able to capture popular Twitter hashtags and blogs…”

You can read the survey report here .


Mostly reporting the benefits

A five-year analysis of articles published in 15 major UK, USA and Canada newspapers revealed that they conveyed overall support for vitamin D supplementation of diets. Also:

  • Coverage linked vitamin D to a wide range of health conditions for which there exists no conclusive evidence.
  • Coverage was inconsistent and at times contradictory.
  • “Given our findings that the popular press has been consistently endorsing supplementation, it seems reasonable to conclude the popular press is, at least in part, helping to fuel the demand for vitamin D supplements and to the confusion about its value.”

You can read the 2014 article in BMJ Open here .


Differing views of “dialogue” in development issues

A 2015 article in Public Relations Review alerted readers to a misunderstanding of “dialogue” as simply two-way communication. It observed that while international development organizations frequently claim to use dialogic and participatory methods, “development communication remains a relatively unexplored area in public relations.” Researchers used an agricultural development project in Bolivia as a framework for exploring “dialogue” in practice. What emerged were insights about differences in focusing on means and ends.

Dialogic approach:

  • Communication as the goal (end) of interaction
  • Valuing the “other” as an equal in discussions
  • Giving up control over outcome of dialogue
  • Planned communication with structures to facilitate open interactions
  • Ongoing, episodic interactions that facilitate relationships and long-term goals

Non-dialogic approach

  • Using communication as means to an end (e.g., goal achievement)
  • Segmenting publics by attributes, using two-way communication strategies to resolve problems/issues
  • Using dialogue to achieve predetermined objectives
  • Unstructured and ad hoc communication
  • Brief interactions designed to facilitate short-term objectives

You can read this journal article on the open Web here , via Academia.edu


Who cares about fish welfare?

“Although concern about animal welfare is growing in the western world, very little attention has been given to the welfare of fish,” said the authors of a 2015 article in the British Food Journal .  Their survey among 2,147 Norwegians addressed that question.

Results showed that the Norwegian public is concerned about fish welfare and is willing to pay a price premium for products made from welfare-assured farmed salmon.  Researchers noted that education initiatives focusing on fish farming and fish welfare issues would further influence the attitudes and purchasing habits of Norwegian consumers.

This article is not available by open access. You can read the abstract for it, “Who cares about fish welfare?” at: http://www.emeraldinsight.com/doi/abs/10.1108/BFJ-08-2013-0223

Or check with us at docctr@library.illinois.edu for help in gaining access.


When agricultural writing began

A journal article we added recently to the ACDC collection reported that hymns dating back to 5000 BC are examples of the earliest writings on agriculture. According to author R. D. Sharma, those hymns were quoted from the most ancient scripture of India, called Rigveda. Agriculture was regarded as a holy and dignified occupation. Modern agricultural journalism in India began in the mid-19 th century with the advent of printing.

You can read the article here .


Communicator activities approaching

January 29, 2016

Deadline for research papers to be presented at the annual conference of the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE), in Memphis, Tennessee, during June. Papers are invited from faculty members and/or graduate students. Information: Jill Rucker at kjrucker@uark.edu

March 1, 2016

Deadline for members of the International Federation of Agricultural Journalists to submit entries for the IFAJ/FAO Award for Excellence in Global Food Security. They should feature stories about soil, which is the topic featured as the 2016 International Year of Soils. You can find details at http://www.ifaj.org/news-blogs/news-detail/article/2015/09/09/title/pursue-stori.html

June 4-7, 2016

“Get up and GROW in the big O,” annual Institute of the Cooperative Communicators Association to take place in Omaha, Nebraska. It is hosted by the North Central Region of CCA. Information: http://www.communicators.coop

June 9-13, 2016

Annual conference of the International Communication Association (ICA) in Jukuoka, Japan. Information: http://www.icahdq.org


What comes first

We close this issue of ACDC News with a Spanish proverb reminding us of the importance of those who communicate about agriculture:

“The belly rules the mind”


Best wishes and good searching

Please pass along your reactions, suggestions and ideas. Feel free to invite our help as you search for information. Don’t forget to follow us on Twitter @ACDCUIUC . And please suggest (or send) agricultural communications documents we might add to this unique and valuable collection. We welcome them in hard copy (sent to Ag Comm Documentation Center, Room 510, 1101 S. Goodwin Avenue, Urbana, IL 61801) or in electronic format sent to docctr@library.illinois.edu

ACDC News – Issue 15-11

Issue 15-11

During this season of thanks and year-end reviewing, we want to express our appreciation to you for your interest in the Agricultural Communications Documentation Center. You add much to the value of it.

Thank you for your words of encouragement from around the world – for opportunities to serve you and help you gather information for your projects – for your ideas and suggestions – for interesting documents and collections you provide or call to our attention – for collaborating with us on research and writing projects – and for your friendship. We enjoy serving and working with you in the vital mission of improving communications related to one of our societies’ most basic enterprises.


Critical questions for Big Data

That is the title of an article we added recently to the ACDC collection from the journal, Information, Communication and Society . Authors Danah Boyd and Kate Crawford posed five provocations about the “massive quantities of information produced by and about people, things, and their interactions.”

  • Big Data changes the definition of knowledge.
  • Claims to objectivity and accuracy are misleading.
  • Bigger data are not always better data.
  • Taken out of context, Big Data loses its meaning.
  • Just because it is accessible does not make it ethical.

You can read the article here .


Drivers, barriers and directions for reducing use of antibiotics

Veterinarians serve as key influencers of antibiotic use by dairy farmers in England and Wales, according to a 2015 research report.  Here are kinds of information the researchers recommended supplying to veterinarians for use in consulting with producers:

  • Data on cost savings that might be obtained from reduced antibiotic use.
  • Role that sub-optimal use of antibiotics has in causing antibiotic resistance.
  • Advice on best practice in antibiotic use.
  • Assurance that there are low risks to animal welfare from reduced antibiotic use.

You can read the abstract of this article, “Factors affecting dairy farmers’ attitudes towards antimicrobial medicine use in cattle in England and Wales” here .  Or check with us at docctr@library.illinois.edu for help in gaining access to the full report.


Wellbeing – more than GDP

Jeff Campbell, manager of the Forest and Farm Facility, made that point in an article we added recently from the AgriCultures Network. The Facility is a partnership of the Food and Agriculture Organization (FAO) of the United Nations, International Institute for Environment and Development (IIED) and International Union for Conservation of Nature (IUCN).

“Working together is a motivating and powerful approach to getting things done,” he said. “This holds true for my own approach to life; for the work of the millions of forest and farm families stitching together complex livelihoods and ecosystems at a landscape level.  Local indigenous peoples, smallholders, female farmers and forest dependent peoples have the knowledge and history, the culture and the potential to maintain and revitalise vibrant rural landscapes – we must trust and support them.”

He emphasized that the complexities of ecological and cultural land use patterns increase our adaptation to climate change, diversify local livelihood possibilities and contribute to a more resilient approach to food security and nutrition.

You can read the article, “Listen and trust,” here .


“Following the herd: Why pastoralism needs better media coverage”

That is the title of a briefing paper we added recently to the ACDC collection. Mobile/Nomadic pastoral communities have existed for centuries throughout the world. Many have shifted to sedentary crop-livestock farming. Using content analysis of stories in Kenya, China and India, researcher Mike Shanahan identified significant knowledge gaps and inter-country differences in how journalists perceive and portray pastoralists and pastoralism.

“Journalists, researchers and pastoralist communities need to improve media coverage of pastoralism, and by doing so highlight pastoralism’s potential contribution to sustainable development in a changing climate.”

You can read this brief report from the International Institute for Environment and Development here .


Discovering new sources .

You may be interested in some of the journals from which we have identified agricultural communications literature for the ACDC collection during recent months. The great scatter of literature about agricultural communications continues to impress and amaze us.

New Genetics and Society
Ecquid Novi – African Journalism Studies
Annals of the American Academy of Political and Social Sciences
Journal of Medical Ethics
Economic Sociology
Food Science and Technology
Asia Pacific Media Educator
Journal for Critical Educational Policy Studies
Preventive Veterinary Medicine
International Journal of Consumer Studies
Public Perspectives
International Journal of Agricultural Sustainability


Communicator activity approaching

January 29, 2016

Deadline for research papers to be presented at the annual conference of the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE), in Memphis, Tennessee during June. Papers are invited from faculty members and/or graduate students. Information: Jill Rucker at kjrucker@uark.edu


Out of balance

We close this issue of ACDC News with a comment by Alissa Quart in her 2015 book of poetry, Monetized .

Too many words
Not enough ears


Best wishes and good searching

Please pass along your reactions, suggestions and ideas. Feel free to invite our help as you search for information. Don’t forget to follow us on Twitter @ACDCUIUC . And please suggest (or send) agricultural communications documents we might add to this unique collection. We welcome them in hard copy (sent to Ag Comm Documentation Center, Room 510, 1101 S. Goodwin Avenue, Urbana, IL 61801) or in electronic format sent to docctr@library.illinois.edu .

ACDC News – Issue 15-10

“Journalism-PR relations revisited”

A 2014 article of that title in Public Relations Review offered good news, bad news and insights into tomorrow’s news. Findings were based on interviews conducted with senior editors, journalists and PR practitioners with 20 or more years of experience across multiple industries and “rounds” in the UK, US and Australia. Among the findings reported by researcher Jim Macnamara:

  • “Senior practitioners in both PR and journalism support independent media and reject notions of symbiosis between journalism and PR, instead arguing that, even though they interact, the fields of practice operate independently of each other in many cases and have distinctly different roles, which should not be blurred or converged.”
  • “However, despite good intentions, a number of factors point to a worsening lack of transparency and increasing convergence of journalism and PR.” As examples, he cited organizational use of social media, new forms of sponsored media content and online corporate publishing.
  • Macnamara expressed urgent need for education of journalists about PR, for reinvigorated focus on ethical PR education and for review of codes of ethics and codes of practice to keep pace with emergent media practices and formats.

You can read this article on the open web here , via Academeia.edu.


Easing public concern about animal welfare

Findings of recent two-stage research by M. Metzger suggested a possible approach to easing public concern in the U.S. about animal welfare.

  • In Stage 1, an online survey revealed that respondents had little knowledge of federal regulations — Animal Welfare Act (AWA) and Animal Welfare Regulations (AWR) — that govern animal care for research and other purposes.
  • Data from Stage 2 revealed that exposure to elements of the AWA and AWR influenced participants’ attitudes toward the use of animals in research.

While this project emphasized use of animals in research, the findings may extend more broadly to communicating about care of livestock and companion animals.

You can read the abstract for this article, “Knowledge of the animal welfare act and animal welfare regulations,” at: http://www.ingentaconnect.com/content/aalas/jaalas/2015/00000054/00000001/art00011

You can see provisions of the Animal Welfare Act and Animal Welfare Regulations at: http://awic.nal.usda.gov/government-and-professional-resources/federal-laws/animal-welfare-act


Communication – key to farm science

“The idea that a plant scientist can somehow have a direct impact on a farmer is ludicrous,” an agricultural research director in the United Kingdom suggested at a recent meeting of the British Guild of Agricultural Journalists.  Bill Clark, commercial technical director of the National Institute of Agricultural Biology (NIAB), emphasized that communicators have a key role explaining the benefits science brings to agriculture

Traditionally, he explained, people tended to illustrate knowledge transfer in a linear fashion – with knowledge flowing from the laboratory to the farm.  But it does not happen that way, he reported.  “It’s much more convoluted and complicated than that and works in both directions.

You can read more here in a news report about his remarks.


Need to move beyond participation and empowerment of women

A recent review of literature revealed gaps and needs for integrating strategies of gender equality and social equity into communication interventions that involve aquatic agricultural systems. For example, the literature revealed that:

  • Few communication interventions moved beyond women’s participation and empowerment to address gender relations or social inclusion for poor and marginalized men and women.
  • Few articles provided more than limited information on the specific communication components used or their gender equality and social equity focus.
  • Few articles went beyond providing training and gender awareness to examine the effects of these specific components on productivity, livelihoods, social connectedness and household dynamics.

In short, authors called for moving beyond the singular focus on empowerment to use of multi-level approaches to communication that address inequality, social inclusion and power.

You can read “Communication interventions for gender equality and social equity” here .


Where community editors see their roles these days

“Community editors look beyond watchdog role,” researchers Leo W. Jeffres and Anup Kumar observed in the title of their recent article in Newspaper Research Journal .

A survey among community newspaper editors and publishers in the U.S. showed they continue to believe that the traditional functions assigned to them over the years are important. However, they are thinking about the watchdog role along three dimensions:

  • Serving as the public’s watchdog
  • Stimulating civic engagement and developing a sense of community
  • Acting as coordinating and socializing agents

Authors concluded that the combination of roles adds to editors’ confidence about sound economic footings, success against competitors and the future of their papers.


New apprenticeship created in memory of farming editor

The Press and Journal of Aberdeen, United Kingdom, recently announced creation of a new Joe Watson Memorial Apprenticeship. This opportunity is in memory of the late farming editor Joe Watson who was highly respected, nationally and internationally.

The two-year apprenticeship will provide journalism, advertising and sales training at the Press and Journal and a sister paper, the Evening Express . You can read a report of the apprenticeship here .


Communicator activity approaching

January 29, 2016

Deadline for research papers to be presented at the annual conference of the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE), in Memphis, Tennessee during June. Papers are invited from faculty members and/or graduate students. Information: Jill Rucker at kjrucker@uark.edu


A perspective on surviving and thriving

We close this issue of ACDC News with a tribal proverb that Ellen Maurer, University of Wisconsin, learned in Africa. She reported it in 1996 when she was honored with the Professional Award from the international association, Agricultural Communicators in Education (ACE).

“Every morning in the savannas of Africa, a gazelle wakes and knows it has to run faster than the fastest cheetah. Every morning in Africa a cheetah awakes and knows that it has to run faster than the slowest gazelle. The moral of the story is that it does not matter if you are a cheetah or gazelle – when you wake up in Africa, you have to start running.”

We think the moral may apply well beyond Africa.


Best wishes and good searching

Please pass along your reactions, suggestions and ideas. Feel free to invite our help as you search for information. Don’t forget to follow us on Twitter @ACDCUIUC . And please suggest (or send) agricultural communications documents we might add to this unique collection. We welcome them in hard copy (sent to Ag Comm Documentation Center, Room 510, 1101 S. Goodwin Avenue, Urbana, IL 61801) or in electronic format sent to docctr@library.illinois.edu

ACDC News – Issue 15-09

Connections between “slow food” and “slow journalism”

Harold Gess explored them in a special issue of Ecquid Novi focused on journalism and climate change. He suggested that journalism is perhaps not well suited to reporting climate change as conventional reporting does not run to depth and the story loses its interest value. Exploring connections with the Slow Food Movement, he noted relationships between food and journalism, including several principles of slow food:

  • Good – fresh, flavorsome
  • Clean – no harm to the environment, animal welfare, health
  • Fair – accessible prices, fair conditions and pay for small-scale producers

Perhaps, he said, it is time to look at the potentials of a “slow journalism” movement that involves building community, sustainability, resilience and adaptability. “To do this it is necessary to rethink it as a practice that seeks understanding of the local within the global and a view of the global from a local perspective and as a practice involved in community life rather than operating as an external observer.”

You can read the article, “Climate change and the possibility of slow journalism,” here , starting on page 54 of the posted issue.


Rural areas perhaps hardest hit by digital television transition

A 2015 article in Television and New Media analyzed the impact of the DTV transition of several years ago.  Researchers observed in “Restarting Static” that DTV poses special challenges in rural areas, including poor transmission (resulting from resolution favored over reception). Also, they noted: “Although rural affairs advocates looked forward to rural broadband via broadcast…such features have not been attempted.”  They found a theme that included an inadequate public information campaign and failure to explore the range of opportunities presented by the digital format.

You can read the abstract and learn of options for access through Sage Publications here . Or check with us at docctr@library.illinois.edu for help in gaining access.


Landowners’ willingness to grow biomass crops on former farmland

Researcher David Timmons examined what it would take to motivate landowners in western Massachusetts to grow biomass energy crops. Almost 90 percent of farmland in that area is no longer in commercial use. His survey revealed landowners were willing to accept an estimated median of $321 per hectare per year.

He observed that the amount is high by both regional and national standards, especially for what may in some cases be marginal farmland. Also, results suggested that “prices will clearly not be the only motivator of landowner participation in biomass energy crop production. Attention to landowner concerns and amenity needs may also be needed to bring inactive farmland into use.”

You can read “ Using former farmland for biomass crops ” in Agricultural and Resource Economics Review .


Best way to boost vegetable consumption? Change the product – or the consumer?

Changing the attributes of cauliflower and green beans has limited potential to increase demand, according to a 2015 study by two Australian researchers. Their study among 1,002 grocery buyers identified preference for these vegetables in the form they are offered at present: white, whole cauliflower at lowest cost and green beans, loose at lowest cost.

  • Color, price and pack format were the most important factors influencing buying decisions for cauliflower and green beans.
  • Participants were more interested in buying conventional products than products with modified properties.
  • Communication of health claims had a very small or no positive effect on purchase interest.
  • Children’s lack of interest in these vegetables limited the purchase intent.

“A better strategy might be to change the consumer, perhaps through exposing children to vegetables,” the authors concluded.

You can read the abstract and options for full-text retrieval of this article, “Towards greater vegetable consumption,” here . Or check with us at docctr@library.illinois.edu for help in gaining full-text access.


Country journalism and development journalism: close connections

What is described in Australia as country newspaper journalism shows significant differences from the mainstream Western tradition. So reported Kathryn Bowd in the journal, Asia Pacific Media Educator . Analysis revealed that country journalism has “evolved in ways which appear to have more in common with non-Western forms of journalism than with the journalism practiced in major Australian cities.” Here are some of the differences identified:

  • Central role of local news, emphasizing events and issues which involve the readers and mark achievements of ordinary people. “Even advertising can be seen as a form of local information.”
  • Close relationship between publication and readership, journalist and audience
  • Greater sense of being answerable to an audience
  • High level of job satisfaction, despite low pay and high stress levels
  • Community-building role in which country newspapers serve as strong promoters of their towns or regions

The author describes elements of development journalism and suggests that they appear to have much in common with journalism practiced by country newspapers.

You can read this article, “How different is ‘different’?” here .


Communicator activities approaching

November 2, 2015

Deadline for submitting papers, extended abstracts and session proposals for the annual conference of the International Communication Association in Fukuoka, Japan, June 9-13, 2016.  Theme: “Communicating with power.”

Information: http://www.icahdq.org/cfp/

November 10-12, 2015

“Managing change innovation and action in an ever shrinking world.” Conference of the Australasia Pacific Extension Network (APEN) in Adelaide, South Australia.

Information: http://www.apen.org.au/Conference-2015

November 11-13, 2015

“Growing our future to harvest our success.” Annual convention of the National Association of Farm Broadcasting (NAFB) in Kansas City, Missouri USA.

Information: www.nafb.com/events/nafb-convention


Journalism? Advocacy?

A view on sorting career directions

We close this issue of ACDC News with a piece of career advice from Sudhirendar Sharma in a recent book, The Green Pen , about environmental journalism:

“I have learnt it the hard way: those who are passionate about environment must not pursue active journalism and those who stand to do objective journalism must stay away from being passionate about the environment.”


Best wishes and good searching

Please pass along your reactions, suggestions and ideas. Feel free to invite our help as you search for information. Don’t forget to follow us on Twitter @ACDCUIUC . And please suggest (or send) agricultural communications documents we might add to this unique collection. We welcome them in hard copy (sent to Ag Comm Documentation Center, Room 510, 1101 S. Goodwin Avenue, Urbana, IL 61801) or in electronic format sent to docctr@library.illinois.edu

ACDC News – Issue 15-08

U.S. weekly newspapers becoming more rural

We have added to the ACDC collection a 2014 article in Newspaper Research Journal indicating that between 1997 and 2009 the community weekly newspaper industry became more rural. This trend occurred as the percentage of weeklies in suburban areas declined. Among other findings:

  • The proportion of weeklies that were group owned increased by about half. In 2009, nearly two-thirds (62.7%) were owned by groups.
  • Average circulation dropped for central city weeklies but grew for suburban and rural weeklies.
  • Fifty-seven percent of rural weeklies had websites, compared with 63% of all 994 weeklies in the study.
  • Four percent of rural weeklies with websites allowed readers to post content, compared with 6.6% of all weeklies with websites.

Five new research and professional reports in JAC

The latest issue of the Journal of Applied Communications (Volume 99, Issue 2) features articles that involve topics such as agricultural blogs, Twitter conversations and online communication tools. You can read them here .

  • “Tackling structure and format – the ‘great unknown’ in professional blogging” by Owen Roberts and Jim Evans
  • “Agriculturists’ personal and business use of online communication tools” by Kelsey Shaw, Courtney Meyers, Erica Irlbeck, David Doerfert, Katie Abrams and Chris Morgan
  • “The impact of local: Exploring availability and location on food buying decisions” by Laura M. Gorham, Joy N. Rumble and Jessica Holt
  • “Exploring ways social media data inform public issues communication: an analysis of Twitter conversations during the 2012-2013 drought in Nebraska” by Adam Wagler and Karen J. Cannon
  • “U.S. agricultural commodity organizations’ use of blogs as a communications tool” by Madeline L. Moore, Courtney Meyers, Erica Irlbeck and Scott Burris

Gap between what’s on the label and what’s in the food: a case example

Researchers at the University of Thessaly in Greece found a considerable gap when they analyzed 348 food products from local markets and super-market chains. Items included dairy products and industrially processed packaged food from meat, poultry and fish, with the items originating in varied countries. They were analyzed in seven groups: milk, food for pets, packaged yellow cheeses, packaged white cheeses, PDO cheeses, processed meats and frozen fish foodstuff. Mislabeled foods were found in all seven groups, with the largest gaps involving foods for pets (54%), frozen fish products (35%) and processed meats (34%).

Researchers concluded, “These alarming findings, combined with those retrieved from the literature, raise significant concern in the monitoring methods employed for supervision worldwide.”

You can read the abstract and options for full-text retrieval of this article, “What do we think we eat?” here . Or check with us at docctr@library.illinois.edu for assistance in gaining full-text access.


Remembering an investigative agricultural journalist

Recently we received news about the passing of Richard Lehnert, former editor of the Michigan Farmer . He was recognized nationally for his direct, hard-hitting, independent agricultural reporting. You can read a review of his career in this Good Fruit Grower article .

Several reports of his investigative work, professional experiences and editorial philosophy are featured in the ACDC collection. For example, if you would like to read his 1991 article in Washington Journalism Review , “Bitter harvest for a farm magazine,” you can do so here .  Within the framework of a case experience, it chronicles his editorial approach and his thoughts about the fragility of editorial independence in agricultural journalism.


Female columnists moving beyond food, home, fashion and entertainment

A 2014 research report in Journalism and Mass Communication Quarterly suggested that female authors are moving beyond topics traditionally linked to females. Politics was the topic most commonly addressed (34.0%) by women in columns appearing in 10 major U.S. daily newspapers. Other popular topics included business and economics (8.0%), health (5.8%) and sports (4.2%).

Authors observed that female columnists have broadened somewhat beyond stereotypically feminine topics.  They acknowledged that opinion pages traditional cover political issues, a tendency that might help to explain this finding.

You can read the article on the open web here .


Extension educators identify risks of using social media

A recent Journal of Extension article described barriers to use of social media in Extension offices. These top risks emerged from phone interviews and a survey among Extension educators in New York State:

  • Perceived time investment in using social media
  • Control of online presence
  • Professional privacy
  • Personal privacy
  • What happens once information is posted on social media

You can read the research report and recommendations here .


Welcome to new ACDC graduate assistant

We are delighted to welcome Cailín Cullen, who joined the ACDC team on August 25 as part of the Funk Family Library in the College of Agricultural, Consumer and Environmental Sciences. Cailín is entering the Graduate School of Library and Information Science here at the University of Illinois.

She brings to the Center a Bachelor of Arts degree with a double major in English and history from the University of Wisconsin-Madison and a Master of Arts degree (with merit) in history from the University of Bristol, United Kingdom. During the past two years she has gained library experience through employment in the Phoenix Public Library (Arizona) and volunteer service in the Scottsdale Public Library.


Communicator activities approaching

September 22-24, 2015

“Reach new peaks.” Fall conference of the National Agri-Marketing Association (NAMA) in Denver, Colorado USA.  Information: http://nama.org/fall-conference/home

September 24-27, 2015

Annual conference of the Canadian Farm Writers Federation (CFWF) in Calgary, Alberta, Canada.

Information: http://www.saskfarmwriters.ca/2015/02/annual-conference-set-for-september-2015

October 1, 2015

Deadline for submitting full papers for the Agricultural Communications Section of the Southern Association of Agricultural Scientists conference to take place in San Antonio, Texas USA, February 7-8, 2016. Information: https://www.dropbox.com/s/owq8quumz6j7ih5/2016_saas_agcom_call_for_papers.pdf?dl=0

October 5-6, 2015

“#BestOf.” Professional development workshop of Cooperative Communicators Association in Destin, Florida USA.  Information: www.communicators.coop/pdw

October 8-12, 2014

“Hot topics.” An IFAJ pre-tour event in Cairns, Australia, hosted by the Australian Council of Agricultural Journalists. Participants will then fly to New Zealand via Sydney to attend the 2015 Congress of the International Federation of Agricultural Journalists in Hamilton. Information: http://www.acaj.org.au/Cairns

October 14-18, 2015

“Agribusiness – our life, our story.” Annual Congress of the International Federation of Agricultural Journalists in Hamilton, New Zealand.

Information: http://www.congress2015.co.nz

November 10-12, 2015

“Managing change innovation and action in an ever shrinking world.” Conference of the Australasia Pacific Extension Network (APEN) in Adelaide, South Australia.

Information: http://www.apen.org.au/Conference-2015

November 11-13, 2015

“Growing our future to harvest our success.” Annual convention of the National Association of Farm Broadcasting (NAFB) in Kansas City, Missouri USA.

Information: www.nafb.com/events/nafb-convention


Agri-journalism puns

We close this issue of ACDC News with several puns from a collection assembled and shared with us by the late Hal Taylor, a long-time communicator with the U. S. Department of Agriculture:

  • If you take a laptop computer for a run you could jog your memory.
  • Thieves who steal corn from a garden could be charged with stalking.
  • When fish are in schools they sometimes take debate.
  • To write with a broken pencil is pointless.

Best wishes and good searching

Please pass along your reactions, suggestions and ideas. Feel free to invite our help as you search for information. Don’t forget to follow us on Twitter @ACDCUIUC . And please suggest (or send) agricultural communications documents we might add to this unique collection. We welcome them in hard copy (sent to Ag Comm Documentation Center, Room 510, 1101 S. Goodwin Avenue, Urbana, IL 61801) or in electronic format sent to docctr@library.illinois.edu

ACDC News – Issue 15-07

ACDC News

How agricultural producers view food exchange websites these days

Michael Vassalos and Kar Ho Lim recently updated insights about how producers of vegetables and livestock view food exchange websites and online marketplaces. Researchers gathered information from producers in North Carolina, South Carolina, Florida and Georgia. They used a choice experiment in conjunction with a latent class model formulation to analyze producers’ preferences and willingness to pay for the different features examined. Among the findings:

  • 77% were not interested in registering in food exchange websites. “This finding is not surprising considering that only 14% of the farms in the U.S.A. conduct agricultural marketing activities over the internet.”
  • Interested growers were willing to pay on average $55.69 per month if an online marketplace is offered on the website.
  • Willingness to pay for advertising on social media averaged $20.43 per month.
  • Producers were willing to pay more for the service if it is provided by a private for-profit host.

You can read “Are food exchange websites the next big thing in food marketing?” here .


“Extension must adopt mobile-friendly websites”

That is the title of an article published in the December 2014 issue of the Journal of Extension .  Authors J. Matthew Jones, David Doll and Owen Taylor found that visitors to the Almond Doctor Extension blog and AgFax.com are increasingly using smart phones and tablets rather than desktop computers.

“However, only 40% of Extension websites have mobile-friendly layouts, and websites that are frustrating to use on mobile devices may be a deterrent to Web traffic and use of services.”

You can read the article here .


New ways journalists can operate in politicized science debates

(and an endorsement for agricultural journalism education)

We have added to the ACDC collection a thoughtful new research report about this timely topic. The report pertained, in particular, to debates about food biotechnology, energy and climate change. Researchers Nesbet and Fahy identified three complementary approaches to “knowledge-based journalism:”

  • The journalist as knowledge broker
  • The journalist as dialog broker
  • The journalist as policy broker

They also pointed to need for journalism schools to rethink their traditional trade school focus on interviewing and storytelling skills. They cited an approach that involves helping students develop “subject” knowledge in specialized domains (such as environmental science), as well as “process” knowledge of the factors influencing their work as journalists and impacts on audiences.

You can read this article in the Annals of the American Academy of Political and Social Sciences here .


Where stakeholders in the Belgian food chain feel the most pressure

Recent research among food policy makers and other stakeholders in that chain revealed that economic, political and social pressures ranked as the top three pressure points on the food chain. Those pressures ranked higher than technological development, international trade, eating habits, environment and others.

Communications challenges were apparent throughout all “top three” pressure points.

  • Financial/Economic – challenges in communicating with authorities, sectors and enterprises about issues and added value
  • Political – challenges in lobbying, consulting with authorities and taking part in working groups
  • Social – challenges in answering questions from consumers and policy makers, and in informing and sensitizing consumers and operators via media and other means

You can read the abstract and identify retrieval options for this article in Food Research International here . Or check with us at docctr@library.illinois.edu for help in gaining access.


What if the focus of promoting agricultural products were shifted?

A recent article in the Journal of Agricultural and Applied Economics examined what might happen if public funds used for promoting horticultural products in export markets were shifted to domestic promotion. Simulation results showed that even modest decreases in export promotion expenditures coupled with a corresponding increase in domestic promotion efforts have the capacity to influence domestic market conditions, caloric intake and nutrient consumption.

Results indicated that such redirection would decrease producer welfare and increase consumer welfare. Decreasing export promotion coupled with increased domestic promotion for horticultural products would lead to a relatively small decrease in caloric consumption from non-horticultural products.  However, an increase in caloric consumption from horticultural products and corresponding increase in the intake of fiber and micronutrients may have positive dietary effects.

You can read the article, “Economic and nutritional implications from changes in U.S. agricultural promotion efforts,” here .


Voice-based citizen journalism in rural India

A recent issue of Information Technologies and International Development features an interactive voice forum for residents of rural communities in India.  Called DGNet Swara, the system enables callers to record messages of local interest. They also can listen to messages others have recorded. Increasing use of mobile phones opens new opportunities for this kind of interaction by voice. Messages are also posted on the Internet as a supplement to an existing discussion forum.

You can read “Emergent practices around CGNet Swara” here .


Thanks and best wishes, Kelsey

Congratulations to Kelsey Berryhill, graduate assistant in the Agricultural Communications Documentation Center, who recently completed her Master of Science Degree in Library and Information Science here at the University of Illinois. Her appointment in the Center ended June 30. We have much for which to thank Kelsey, who has special interest in archiving and special collections. During the past 15 months she managed and enhanced the website, gathered resources, handled requests and updated operating procedures. She also spearheaded processing of the new Volume 1 Number 1 collection of agricultural periodicals. We are grateful for her dedication, skills and good spirit. In turn, we hope the ACDC experience has enriched her career development.


Communicator activities approaching

September 24-27, 2015
Annual conference of the Canadian Farm Writers Federation (CFWF) in Calgary, Saskatchewan, Canada.
Information: http://www.saskfarmwriters.ca/2015/02/annual-conference-set-for-september-2015

October 1, 2015
Deadline for submitting full papers for the Agricultural Communications Section of the Southern Association of Agricultural Scientists conference to take place in San Antonio, Texas, February 7-8, 2016.
Information: https://www.dropbox.com/s/owq8quumz6j7ih5/2016_saas_agcom_call_for_papers.pdf?dl=0

October 8-12, 2014
“Hot topics.” An IFAJ pre-tour event in Cairns, Australia, hosted by the Australian Council of Agricultural Journalists. Participants will then fly to New Zealand via Sydney to attend the 2015 Congress of the International Federation of Agricultural Journalists in Hamilton.
Information: http://www.acaj.org.au/Cairns

October 14-18, 2015
“Agribusiness – our life, our story.” Annual Congress of the International Federation of Agricultural Journalists in Hamilton, New Zealand.
Information: http://www.congress2015.co.nz

November 10-12, 2015
“Managing change innovation and action in an ever shrinking world.” Conference of the Australasia Pacific Extension Network (APEN) in Adelaide, South Australia.
Information: http://www.apen.org.au/Conference-2015


Ode to the internet

We close this issue of ACDC News with an observation from Thomas E. Patterson in a 2012 article, “Informing the news: the need for knowledge-based reporting:”

“The internet is at once a gold mine of solid content
and a hell hole of misinformation.”


Best wishes and good searching

Please pass along your reactions, suggestions and ideas. Feel free to invite our help as you search for information. Don’t forget to follow us on Twitter @ACDCUIUC. And please suggest (or send) agricultural communications documents we might add to this unique collection. We welcome them in hard copy (sent to Ag Comm Documentation Center, Room 510, 1101 S. Goodwin Avenue, Urbana, IL 61801) or in electronic format sent to docctr@library.illinois.edu

 

ACDC News – Issue 15-06

Recent conference research reports

Here are samples of 13 research papers presented to the Agricultural Communications Section at the Southern Association of Agricultural Scientists (SAAS) meeting in Atlanta, Georgia during January 31-February 1:

  • “Consumer perceptions and knowledge and genetically modified organisms: A case study of the Belgian potato event” by Maggie Jo Hansen and Leslie D. Edgar.
  • “Bringing the farm to the school: Connecting food service directors and agricultural producers through communication” by Shuyang Qu, Laura M. Gorham, Joy N. Rumble and Caroline G. Roper.
  • “Use and trust of media options by Extension personnel” by Quisto Settle, Lauri Baker and Katie Rohling.
  • “Reaching millennials: Implications for advertisers of competitive sporting events that use animals” by Jackie Hill, Mallory Mobly and Billy R. McKim.
  • “Characteristics of U.S. agricultural communications undergraduate programs” by Jefferson D. Miller, Morgan M. Large, K. Jill Rucker, Kate Shoulders and Emily B. Buck.
  • “Writing identity in an advanced agricultural communications media writing course” by Holli R. Leggette, Holly Jarvis and David Walther.

You can read these and other research papers presented at the 2015 meeting here .


What about those front-of-package visuals and claims on snack foods for kids?

Researchers Katie Abrams, Caitlin Evans, and Brittany R.L. Duff addressed that question in a study reported in the April issue of Appetite . They used a focus group study to explore how parents of preschool children make sense of front-of-package visual and verbal claims on packaged food products intended for their children. Highlights:

  • Playful visuals appeal to children but parents associate them with junk food.
  • Health claims, realistic graphics, and natural claims make products seem healthier.
  • Fruit graphics meant to communicate flavors are instead perceived as ingredients.
  • Parents may make unhealthy food choices as a result of front-of-package information.
  • Parents accept misleading front-of-package claims when making quick food decisions.

Authors observed that the food industry needs better regulatory guidance on how to communicate flavors and ingredients on package fronts in this market segment.

You can read the abstract and retrieval options here or check with us at docctr@library.illinois.edu for help in gaining access.


Too cozy? Ethical concerns about health industry/journalist relationships

A 2015 article in the Journal of Medical Ethics examined concerns about how relationships between health journalists and manufacturers of food and medicines may distort health reporting. Researchers in this Australia-based project used interviews with journalists to explore attitudes about this matter and about protecting the public through greater transparency and external regulation. Findings highlighted several barriers to instituting such measures.

You can read the abstract and learn how to purchase the full article here or check with us at docctr@library.illinois.edu for help in gaining access.


Recognizing 100 years of farm publishing

A new digital exhibit on the ACDC website features the centennial issues of seven hardy agricultural periodicals in the U.S. Six of the seven continue to publish today. The first issues dating back to 1841, they include:

  • Prairie Farmer (1841)
  • Northwestern Miller (1873)
  • Farm Journal (1877)
  • American Fruit Grower (1880)
  • The Farmer (1882)
  • Progressive Farmer (1886)
  • The Furrow (1895)

ACDC staff member Kelsey Berryhill organized this digital exhibit showing the covers of these rare centennial issues. They represent a special part of the new Volume One Number One Collection. You can view the exhibit, “A Century of Publishing: 100 th Anniversary Issues,” at our digital exhibits page.

We are aware, of course, that centennial editions of some other agricultural periodicals exist. We would love to add them to this special collection.  Please contact Jim Evans at evansj@illinois.edu if you can help do so.


Agricultural journalist honored in Scotland

The late Joe Watson, former chair of the British Guild of Agricultural Journalists and agricultural editor at the Press & Journal , recently was honored with the prestigious Ambassador Award of National Farmers Union Scotland.

The award recognizes individuals who have played an influential role in communicating the work, challenges and value of Scottish farming and food to a wider audience, according to a news report by Peter Hill on the Guild website.

“Joe had an encyclopaedic knowledge of agricultural and food issues and all their complexities,” said the president of NFU Scotland.” His work was highly regarded as providing a balanced and informed view and was appreciated by both the farming community and the Press & Journal ’s wider readership.”

You can learn more about his honor and career at the British Guild of Agricultural Journalist site .


How a state Extension Service delivers internet television

We have added to the ACDC collection a recent report about how the AgriLife Extension Service at Texas A&M University has arranged programming for internet television. Videos from departments, programs, and specialists are gathered in 10 subject categories and distributed through the AgSmart Roku Channel. Video views totaled more than 72,000 between December 2012 and March 2014.

You can read the Journal of Extension article, “Delivering extension to the living room using internet TV,” on their website .


Communicator activities approaching

July 25-29, 2015
“Blaze your new trail.” Seventeenth Annual Ag Media Summit in Scottsdale, Arizona. Sponsored by Livestock Publications Council (LPC), American Agricultural Editors’ Association (AAEA) and Agri Media Council of the American Business Media.  Also the annual meeting of Agricultural Communicators of Tomorrow (ACT).
Information: http://agmediasummit.com/programs.php

September 24-27, 2015
Annual conference of the Canadian Farm Writers Federation (CFWF) in Calgary, Saskatchewan, Canada.
Information: http://www.saskfarmwriters.ca/2015/02/annual-conference-set-for-september-2015

October 14-18, 2015
“Agribusiness – our life, our story.” Annual Congress of the International Federation of Agricultural Journalists in Hamilton, New Zealand.
Information: http://www.congress2015.co.nz

November 10-12, 2015
“Managing change innovation and action in an ever shrinking world.” Conference of the Australasia Pacific Extension Network (APEN) in Adelaide, South Australia.
Information: http://www.apen.org.au/Conference-2015


Favorite newspaper names with a rural flavor

Recently we learned of a journalist who collects unique newspaper names.  Here are a few of publisher Ken Blum’s favorite names that capture a feeling of “rural.”

  • The Big Pasture News , Grandfield, Oklahoma
  • The Mountain Ear , Nederland, Colorado
  • The De Queen Bee , De Queen, Arkansas
  • The Wiregrass Farmer , Ashburn, Georgia
  • The Gleaner , Henderson, Kentucky
  • The Plainsman , Hugo, Colorado

You can see some of his other favorites here .

Please let us know of other newspaper or other periodical names with a rural flavor. Send them to docctr@library.illinois.edu


Best wishes and good searching

Please pass along your reactions, suggestions and ideas. Feel free to invite our help as you search for information. Don’t forget to follow us on Twitter @ACDCUIUC . And please suggest (or send) agricultural communications documents we might add to this unique collection. We welcome them in hard copy (sent to Ag Comm Documentation Center, Room 510, 1101 S. Goodwin Avenue, Urbana, IL 61801) or in electronic format sent to docctr@library.illinois.edu

ACDC News – Issue 15-05

 

New role needed for environmental and food safety journalism

Aspirations of objective reportage are outdated and ill-equipped to deal with many of the new risk stories which environmental and food safety journalism covers, according to a Journalism Studies article we added recently to the ACDC collection. Researcher Anita Howarth observed that these new disputes are about highly abstract, technical, futuristic risks. They confront a pre-occupation with objectivity, factual accuracy and impartiality – “the legacy of classic liberal assumptions about journalistic professionalism.”

The author proposed a participatory role in which media “become active participants, seeking to influence public policy change in their own right and to mobilize wider political participation.” She suggested, “Within the spaces of participatory media, emotion and reason become interwoven in debate rather than a duality; fear, anger, etc., can be seen as legitimate expressions of political engagement rather than dismissed for tainting the critical-rational space of debate.”

You can read the article, “Participatory politics, environmental journalism, and newspaper campaigns,” via the Burnel University Research Archive or Google Books .


 Social media: essential skill in the plant scientists’ toolkit

“Understanding social media, and having the knowledge and confidence to use it appropriately and effectively for professional purposes will become essential skills to be included in a scientist’s skills tool kit.”  Anne Osterrieder of Oxford Brookes University, UK, offered that counsel in a 2013 journal article we are adding to the ACDC collection. Her analysis included “do’s and don’ts of social media,” identifying suggestions, pitfalls, and online references. She also offered examples of social media use in the plant sciences.

You can read the article on Plant Methods’ website or through the National Center for Biotechnology Information .


Establishing a new Rural Journalism Hall of Fame exhibit

Congratulations to members of the Rural Press Club of Queensland (Australia) for spearheading a new Rural Journalism Hall of Fame exhibit.  It was officially commissioned in September at the Australian Stockman’s Hall of Fame in Longreach, Queensland.

The new exhibit traces the history of rural journalism in Queensland and showcases the contribution of three rural journalism legends in the club: Malcolm McCosker, Robin McConchie, and Rod Green.

You can read “Rural journalism exhibit commissioned” on Rural Press Club’s website .


Overview of nanotechnology in agro-food

A recent article in Food Research International examines the agro-food sector, one of the fastest growing fields in nano-research. It describes current nanotechnological applications in enhancing food production, processing, storage, and distribution; managing water quality; and controlling food quality with nano-sensors. It also highlights risk assessment and safety concerns with respect to nano agro-food research.

It calls for nanoeducation to “connect schools, colleges, research centers, small scale industries and consumers to understand the potential benefits as well as risk and safety aspects of nanotechnology.”

You can read the article, “Nanotechnology in agro-food,” here .


 How ethical is food blogging?

Food blogger Anne Green addressed that question in an Epicurean Epistles commentary we added recently to the ACDC collection. Here are several ethical dimensions she identified:

  • Plagiarism and infringement of recipe copyright
  • Restaurant reviewers trading cash for endorsements or favorable mentions
  • Claiming expertise without professional accreditation

You can read this blog post here .


New report on farmer perspectives about climate change

A 2015 article in Environment and Behavior reported results of a statewide survey about how Iowa farmers perceive climate change. They reported the following pattern:

  • Climate change is not occurring (4.6%)
  • There is not sufficient evidence to know with certainty whether climate change is occurring (27.0%)
  • Climate change is occurring and it is caused mostly by natural changes in the environment (23.0%)
  • Climate change is occurring and it is caused equally by natural changes in the environment and human activities (35%)
  • Climate change is occurring and it is caused mostly by human activities (10.4%)

Results showed substantial support for adaptive action focused on preparing for resilience in the face of increasingly variable weather. However, findings suggested that outreach focusing on reducing greenhouse gas (GHG) emissions (mitigation) is unlikely to resonate for a majority of farmers. Authors suggested outreach strategies that focus on the dual goals of adaptive practices that reduce risks and GHG emissions.

You can read “Understanding farmer perspectives on climate change adaptation and mitigation” here .


Communicator activities approaching

May 21-25, 2015
“Communication across the life span.” Sixty-fifth annual conference of the International Communication Association in San Juan, Puerto Rico.
Information: http://convention2.allacademic.com/one/ica/ica15

May 30-June 2, 2015
“Fueling high performance.” Annual institute of the Cooperative Communicators Association (CCA) in Indianapolis, Indiana.
Information: http://www.communicators.coop/15Institute/default.aspx

June 18-20, 2015
“Tally-Ho at the Alamo.” Annual seminar of American Horse Publications members in San Antonio, Texas.
Information: http://www.americanhorsepubs.org/programs/seminars/

June 23-25, 2015
“Rocky Mountain High – ARC” Annual conference of the Agricultural Relations Council in Denver, Colorado.
Information: http://www.agrelationscouncil.org/events/2015-arc-annual-meeting-denver-co

July 25-29, 2015
“Blaze your new trail.” Seventeenth Annual Ag Media Summit in Scottsdale, Arizona. Sponsored by Livestock Publications Council (LPC), American Agricultural Editors’ Association (AAEA) and Agri Media Council of the American Business Media.  Also the annual meeting of Agricultural Communicators of Tomorrow (ACT).
Information: http://agmediasummit.com/programs.php

September 24-27, 2015
Annual conference of the Canadian Farm Writers Federation (CFWF) in Calgary, Saskatchewan, Canada.
Information: http://www.saskfarmwriters.ca/2015/02/annual-conference-set-for-september-2015

October 14-18, 2015
“Agribusiness – our life, our story.” Annual Congress of the International Federation of Agricultural Journalists in Hamilton, New Zealand.
Information: http://www.congress2015.co.nz

November 10-12, 2015
“Managing change innovation and action in an ever shrinking world.” Conference of the Australasia Pacific Extension Network (APEN) in Adelaide, South Australia.
Information: http://www.apen.org.au/Conference-2015


Matters of the heart

We close this issue of ACDC News with a traditional Borneo saying that Extension Educator Deborah Rayburn Lester, shared with us:

“Where the heart is willing
it will find a thousand ways.
Where the heart is unwilling
it will find a thousand excuses.”


Best wishes and good searching

Please pass along your reactions, suggestions and ideas. Feel free to invite our help as you search for information. Don’t forget to follow us on Twitter @ACDCUIUC . And please suggest (or send) agricultural communications documents we might add to this unique collection. We welcome them in hard copy (sent to Ag Comm Documentation Center, Room 510, 1101 S. Goodwin Avenue, Urbana, IL 61801) or in electronic format sent to docctr@library.illinois.edu

 

ACDC News – Issue 15-04

Issue 15-04

Processing of a unique V1N1 collection completed. Whew!

We are pleased to announce that processing of a new Volume One Number One Collection of Agricultural Periodicals is completed. ACDC graduate assistant Amanda Marolf began the effort in 2013 and graduate assistant Kelsey Berryhill completed it. This major effort involved processing premier issues of 592 agricultural journals and farm papers. Most were published in the U.S. They span a 166-year period, from 1842 to 2008.

John Harvey, veteran agricultural journalist and communicator, contributed 372 of them in 2012, plus hundreds of special editions, catalogs, reports, rare serials and other items. Jim Evans here at the University of Illinois contributed 220 V1N1 issues last summer, plus selected anniversary issues and special editions. Altogether, their contributions total more than 1,800 items.

Would you like to get acquainted with this unique resource?

The ACDC is excited to provide a home for this one-of-a-kind collection. It offers a great view of innovation, creativity, and change in agricultural publishing across the decades. Most Thursdays, the ACDC Twitter page ( @ACDCUIUC ) features an item for “Throwback Thursday,” so make sure to check that out as well. Please let us know if this V1N1 collection can help you or someone you know with a project or search. Our staff will be happy to help! Please contact us at docctr@library.illinois.edu with any questions or comments.


Departure of an innovative UK agricultural editor

Early this year we noted on the website of the British Guild of Agricultural Journalists an article about leadership changes at Farmers Weekly . They involve the departure of Jane King as editor and editorial director of Farmers Weekly Group. She led what was described as “a complete revitalisation and repositioning of the magazine” during her 10 years of editorship. We were among those who watched that dynamic, innovative process with interest. Best wishes to Jane and to new editor and editorial director Karl Schneider.

You can read the news article, “Leadership changes at Farmers Weekly,” on the British Guild of Agricultural Journalists website .


How small-market rural media are adapting to new media

A 2010 article added recently to the ACDC collection examined how small-market rural media were trying to survive under tough economic conditions, using new media as part of their strategy.  Researchers Cindy J. Price and Michael R. Brown interviewed managers of small market newspapers, television, and radio groups to explore three questions:

  1. Are rural media managing their resources differently than before?
  2. Are rural media transitioning to online media content?
  3. What do rural media managers see for their organizations in the future?

Results showed that “most media are struggling, but also find that local media are in a good position to make their new media content viable for their local audiences.”

You can read the article in The Online Journal of Rural Research and Policy .


Using Flickr™ for deeper insights about managing natural resources

Researcher Sheila Barry used the photo-sharing website, Flickr™, to discover public values, interests, and perceptions about cattle grazing on public lands. Reporting recently in Environmental Management , she described use of this social media tool among recreationists in the San Francisco Bay Area of California.

She concluded that the shared photos and comments revealed views, interests, and concerns that seldom show up at public meetings, hearings, or through surveys. For example, positive views expressed users’ enjoyment of the pastoral scene, recognition of “happy cows,” reduced fire risk and enhanced wildflowers.  Negative views revealed some fear of cattle among the park users and concern about manure, especially among users with dogs. Findings identified ideas for improving public information efforts.

You can read the article here .


World’s first weather report?

Oriental Institute scholars Nadine Moeller and Robert Ritner may have identified the world’s oldest weather report.  A new translation of the inscription on a 3,500-year-old Egyptian calcite statue known as the Tempest Stela suggests that it is an account of a huge volcano explosion on Thera, now the Greek island Santorini.  The researchers’ article appeared in the April 2014 issue of the Journal of Near Eastern Studies . You can read the story via JSTOR .


Two influences of big data in the future of agriculture

A recent article we are adding to the ACDC collection described two examples of how big data, combining with genomics, are shaping agriculture (and academia).

  • Crop scientist Matthew Hudson envisions locally optimized agriculture using big data that individual farmers have uploaded to the cloud, involving robotic planters and harvesters. “The result will be precision agriculture to optimize what genetic traits are grown on which farms, and maybe even in different parts of fields, as well as optimizing fertilizer and seeding rates at very high precision.”
  • He also expects big data to spur new levels of collaboration between agriculture’s academic disciplines. “More and more, historically different academic disciplines will have to start collaborating to try to move with the potential of these new technologies.”

You can read the article, “Big data’s role in the future of agriculture,” in the University of Illinois’ College ACES Magazine on page 30.


Communicator activities approaching

April 26-28, 2015
Annual meeting of North American Agricultural Journalists (NAAJ) in Washington, D.C.
Information: http://www.naaj.net/meetings

April 27-May 1, 2015
Annual conference of the Association for International Agricultural and Extension Education (IAIEE) in Wageningen, The Netherlands.
Information: http://www.aiaee.org/index.php/upcoming

April 27-29, 2015
“Washington Watch” of the National Association of Farm Broadcasting (NAFB) in Washington, D. C.
Information: http://www.nafb.com/events/washington-watch

May 21-25, 2015
“Communication across the life span.” Sixty-fifth annual conference of the International Communication Association in San Juan, Puerto Rico.
Information: http://convention2.allacademic.com/one/ica/ica15

June 23-25, 2015
“Rocky Mountain High – ARC” Annual conference of the Agricultural Relations Council in Denver, Colorado.
Information: http://www.agrelationscouncil.org/events/2015-arc-annual-meeting-denver-co


Figuring big profits in farming

Thanks to John Otte of Farm Progress for sharing a “high finance” thought that will close this issue of ACDC News.  Once seen in a farm magazine, the story goes something like this. John recalls:

“Farmer was rounding up old self feeder, corn cultivator sweeps, old woven wire fence, parts of an old side delivery hay rake. Took the truck load to the junk dealer. Got $13.87 cash. Which he ciphered was very close to $15,895 short of what he paid new for all of it.”


Best wishes and good searching

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