ADV 588 (Oh)

Databases

• ProQuest One Business
• Communication Source
• PsycInfo
• Academic Search Ultimate (general database)

Academic Journals

• Behavior & Information Technology
• Computers in Human Behavior
• CyberPsychology, Behavior and Social Networking
• CyberPsychology, Behavior and Social Networking
• International Journal of Sports Marketing & Sponsorship
• Internet Research
• Journal of Advertising
• Journal of Advertising Research
• Journal of Brand Management
• Journal of Brand Strategy
• Journal of Consumer Affairs
• Journal of Consumer Psychology
• Journal of Consumer Research
• Journal of Internet Commerce
• Journal of Marketing
• Journal of Marketing Research
• Journal of Promotion Management
• Media Psychology
• Online Information Review
• Psychology and Marketing

Suggested Keywords

• social media, consumer behavior, online social networks, electronic word of mouth, social capital, brand communities, social influence, persuasion, body image
• emotions (psychology), electronic shopping, online shopping, consumer attitudes, sensory stimulation
• advertising, brand attitude, branding, behavioral advertising, purchase intention,
• Super bowl, advertising, messaging strategy, marketing, marketing strategy, target marketing, content analysis