Library Resources
Scholarly Databases (for scholarly articles)
- Communication Source (for comm and media)
Trade Publications, Magazines, and Newspapers
- Academic Search Complete (magazines + trade pubs)
- Nexis Uni (magazines, trade pubs, and newspapers)
- New York Times
- Wall Street Journal
Online Source
Suggested keywords for searching:
Advertising, Advertisements, Advertisers, Advergames, Product Placement, Ad Creep, Sponsorship Promotion, Brands
Media, Mass Media, Audience, Consumers, Target Audience
Society, United States, First Amendment, Regulation, Social Responsibility
Harmful, Benefits, Effects, Offensive, Shockvertising
Children, Advertising to Children
Political Advertising, Political Advertisements
Tobacco, Cigarettes, Alcohol, Drinking, Drugs, Controlled Substances, Prescription Medication, Pharmaceutical Companies, Sex, Sex in Advertising, Healthy Products, Unhealthy Products
Stereotypes, Stereotypes in Advertising, Stereotypes in Mass Media
Direct to Consumer Advertising
Social Media, Facebook
Captive Spaces
Creative Strategy, Business Strategy
Books
- Online Catalog (books at UIUC and I-Share)
- Battleground: The Media (Call#: 302.23 B322 Communications Library Reference Collection)
Trade Pubs on Advertising and PR
- Advertising Age (print + online)
- Adweek
- Brandweek
- Broadcasting & Cable
- Mediaweek (print + online)
- Public Relations Strategist (full-text journal)
- PR Week
Citation Assistance
Websites
Can’t find what you need? Email us at: comlibrarian@library.illinois.edu. Or, visit the Communications Library
Library Hours: Mon-Thurs: 8 am-12 am; Fri: 8 am-5 pm; Sat: 1-5 pm; Sun: 1 pm-12 am