ADV 270 (Clifton)

Company and Product Information

ProQuest One Business

• Provides access to a mixture of practical and theoretical business content including company, industry, and country reports, scholarly journals and ebooks, videos, dissertations, newspapers, and more.

Advertising Age

• Includes information specific to the advertising industry.

Business Source Ultimate

• Features resources concerning business trends and development

D&B Hoovers Academic Pro

• Database of business records and analytics.

IBISWorld

• A collection of industry and market research and information on consumers.

PrivCo (you will need to set up an account – use your net-ID)

• Database of financial data on privately-owned companies.

Wall Street Journal

• Provides recent business news and information on companies, products, consumers, and trends.

Consumer, Demographic, and Psychographic Information

Census Bureau Data

• Find popular facts (income, population, other demographics) and frequently requested data about your community. Search by state county, city, town, or zip code. This site contains data that was previously available on American Fact Finder.

Claritas 360

• Evaluate market segments by linking consumer behaviors for shopping, financial, media, and much more.

Social Explorer

• Demographic information based on geographic area.

Statista

• Provides access to statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources on over 600 industries.

Demographic and Psychographic eBooks

• American Attitudes: Who Thinks What about the Issues That Shape Our Lives
• American Generations: Who They Are & How They Live
• The American Marketplace: Demographics & Spending Patterns
• Demographics of the U.S.: Trends and Projections
• Racial and Ethnic Diversity: Asians, Blacks, Hispanics, Native Americans, and Whites
• Who We Are: Asians 
• Who We Are: Blacks
• Who We Are: Hispanics
• Who’s Buying Alcoholic and Nonalcoholic Beverages 
• Who’s Buying at Restaurants and Carry-Outs
• Who’s Buying by Age
• Who’s Buying by Race and Hispanic Origin
• Who’s Buying Entertainment
• Who’s Buying for Pets
• Who’s Buying for Travel
• Who’s Buying Groceries 
• Who’s Buying Health Care
• Who’s Buying Household Furnishings, Service, and Supplies
• Who’s Buying Information and Consumer Electronics
• Who’s Buying Transportation

Online Style Guides

Citing Online Advertising & Business Sources in APA

• LibGuide containing APA citation guidelines and examples for citing advertising and business sources.