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Index: A

Accountants

BRAND NAME YEARS # OF ADS REEL #
Accounting Corp. of America 1950 9 1
Allstate Tax Service 1969-71 9 1
H & R Block 1969-74 41 1
Miscellaneous 1920-72 12 1

Adding Machines

BRAND NAME YEARS # OF ADS REEL #
Addox 1957-74 7 1
Bowman Brains 1973-74 8 1
Burroughs 1904-68 509 1
Canon 1967-74 28 1
Casio 1972-74 10 1
Clary 1948-57 63 1
Comptometer 1904-57 163 1
Dalton 1912-27 53 1
Dictaphone 1970-72 7 1
Elliot Fisher 1909-25 43 1
See also Underwood Elliot Fisher
Elliot Fisher Sundstrand 1927 4 1
See also Underwood Elliot Fisher; Underwood Sunstrand
Facit 1953-69 26 1
Freeway Stores 1969-72 14 1
Friden – See Singer-Friden
Marchant 1919-58 138 1
Miscellaneous 1907-74 109 1
Monroe 1919-74 330 1
National Cash Register 1952-73 33 1
Olivetti 1950-74 50 1
Olivetti Underwood 1965-69 17 1
Remington Rand 1919-68 96 1
Ricoh 1973-74 7 1
Sears 1957-71 8 1
Sharp 1967-73 61 1
Singer-Friden 1944-71 141 1
Smith Corona 1947-57 46 1
Smith Corona Marchant 1965-72 56 1
Sony 1969-72 7 1
Star 1923 3 1
Sunstrand 1919-27 61 1
Toshiba 1967-73 21 1
Underwood 1922-23 9 1
Underwood Elliot Fisher 1934-44 10 1
See also Elliot Fisher; Fisher
Underwood Sundstrand 1934-58 21 1
See also Fisher
Veeder Root 1901-58 41 1
Victor 1922-74 174 1
Wales 1913-22 13 1
Wang 1966-72 8 1

Addressing Machines

BRAND NAME YEARS # OF ADS REEL #
1911-73 269 1

Adhesives

BRAND NAME YEARS # OF ADS REEL #
Mactac 1973 1 216

Advertising Agencies

BRAND NAME YEARS # OF ADS REEL #
Ayer 1930 1 216
Miscellaneous 1892-1978 3323 1
1965-1973 179 2

Advertising Clubs

BRAND NAME YEARS # OF ADS REEL #
Advertising Club of St. Louis 1922-64 24 2
Advertising Club of the World 1919-35 19 2

Advertising, Cooperative

BRAND NAME YEARS # OF ADS REEL #
1951-73 599 2

Advertising Council

BRAND NAME YEARS # OF ADS REEL #
1951-69 585 2

Advertising, Direct Mail

BRAND NAME YEARS # OF ADS REEL #
Direct Mail Advertising Assn 1964 1 216
Miscellaneous 1919-69 30 2

Advertising Display Signs

BRAND NAME YEARS # OF ADS REEL #
1918-73 127 2

Advertising, Miscellaneous

BRAND NAME YEARS # OF ADS REEL #
1945-68 100 2

Advertising, Outdoor

BRAND NAME YEARS # OF ADS REEL #
1914-73 87 2

Advertising, Streetcar-Subway

BRAND NAME YEARS # OF ADS REEL #
1900-63 13 2

Advertising Writing Schools – See Schools, Advertising and Fiction Writing

Aerials – See Radio and Phonograph Aerial Apparatus

Africa

BRAND NAME YEARS # OF ADS REEL #
1951-69 58 2

Agricultural Equipment

BRAND NAME YEARS # OF ADS REEL #
1916-69 357 2

Air Conditioning

BRAND NAME YEARS # OF ADS REEL #
Carrier 1936 1 216
Misc. 1935-54 8 216

Air Machinery – See Machinery Air

Air Schools – See Schools Air

Aircraft Finishes

BRAND NAME YEARS # OF ADS REEL #
Berryloid 1930 1 216

Airlines

BRAND NAME YEARS # OF ADS REEL #
Aer Lingus – See Irish
Aeroflot 1963-69 2 2
Aeronaves de Mexico 1958-69 88 2
Air Afrique 1967-69 6 3
Air California 1967-69 9 3
Air Canada 1946-1969 215 3
Air France 1947-64 151 3
Air India 1958-69 168 3
Air Jamaica 1966-69 29 3
Air New Zealand 1965-69 26 3
Air Transport Association 1939-46 82 3
Air West 1968-69 28 3
Alaska 1962-1969 26 3
Alitalia 1958-69 167 3
Allegheny 1957-69 52 3
ALM/Dutch Antillean 1967-69 10 3
Aloha 1965-69 16 3
American 1932-69 1241 3
American Export Lines 1941-45 20 3
American Flyers 1967-69 13 3
Ansett-Ana 1965-69 4 3
APSA/Peruvian 1964-69 8 3
Argentine 1956-69 15 3
Australian – See AVA
AVA/Australian 1962-69 16 3
Avianca 1949-74 126 3
Bahamas 1964-69 7 3
BCPA/British Commonwealth Pacific 1947-54 20 3
BEA/British European 1951-74 92 3
BOAC/British Overseas Airways 1940-69 605 3
Bonanza 1961-68 69 3
Braniff 1941-69 600 4
British Commonwealth Pacific – See BCPA
British European – See BEA
British Overseas Airways – See BOAC
British West Indian – See BWIA
BWIA/British West Indian 1956-69 38 4
Canadian Pacific 1943-74 47 4
Capital 1948-69 156 4
Caribair 1960-67 6 4
CAT/The Mandarin Jet Airline 1964-67 5 4
Catalina – See Golden West
Cathay Pacific 1961-69 16 4
Central 1962-67 28 4
China 1968-69 5 4
CMA 1958-59 16 4
Colonial 1953-56 3 4
Commuter 1966-69 10 4
Continental 1957-69 506 4
Cubana 1956-60 16 4
Cunard Eagle Airways 1961-62 6 4
Delta 1942-74 1189 4
Dutch Antillean – See ALM
Eagle Airways 1958-60 10 4
East African 1964-69 5 4
Eastern 1940-68 693 4
El Al 1955-69 122 4
Ethiopian 1958-69 47 4
Finnair 1961-69 28 4
Flying Tiger 1952-69 93 4
French – See UTA/French
Frontier 1962-69 97 5
Golden West/Catalina 1967-69 7 5
Guest Airways 1951-60 7 5
Hawaiian 1965-69 15 5
Holiday 1969 4 5
Iberia 1954-69 78 5
Icelandic 1958-69 48 5
Irish 1948-69 108 5
Italian 1954-57 10 5
Japan 1953-69 143 5
KLM/Royal Dutch 1946-69 285 5
Lake Central 1963-68 30 5
Lan-Chile 1958-68 31 5
LOT/Polish 1964-66 3 5
Lufthansa 1956-69 463 5
Malaysia Singapore 1964-69 10 5
Mandarin Jet – See CAT
Mexicana 1959-69 66 5
Miscellaneous 1928-69 95 5
1957-60 5 216
Modern Air 1967 4 5
Mohawk 1951-69 33 5
National 1951-69 360 5
New York Airways 1962-64 5 5
North Central 1954-69 56 5
Northeast 1948-69 157 5
Northwest Orient 1944-69 593 5
Olympic 1960-69 67 5
Orient Line 1956-57 3 5
Overseas National Airways 1966-69 24 5
Ozark 1952-69 198 5
Pacific Air Lines 1961-68 20 5
Pacific Northern 1959-67 25 5
Pacific Southwest – See PSA
Pakistan International – See PIA
Pan American 1938-67 1443 5
1968-69 82 6
Pennsylvania Central & Capital – See PCA
PCA/Pennsylvania Central & Capital 1943-46 24 6
Peruvian – See APSA
Philippine 1951-69 61 6
PIA/Pakistan International 1962-69 45 5
Piedmont 1960-69 49 6
Pilgrim 1965-67 4 6
Polish – See LOT
Portuguese Airways – See TAP
PSA/Pacific Southwest 1962-69 44 5
Purdue 1969 5 6
Qantas 1954-69 176 6
Real 1956-59 9 6
Resort 1953 3 6
Royal Dutch – See KLM
Sabena 1948-69 114 6
SAS/Scandinavian Airlines System 1952-69 411 6
Saturn Airways 1965-69 8 6
Saudi Arabian 1961-67 5 6
Scandinavian Airlines System – See SAS
Scheduled Airlines of the U.S. 1946-47 10 6
Seaboard World 1956-69 27 6
Slick Airways 1946-65 14 6
South African Airways 1960-69 28 6
Southern Airways 1963-69 31 6
Standard Airways 1966-69 9 6
Swiss Air 1953-69 249 6
TACA 1946-67 11 6
TAN/Peruvian 1958-60 4 6
TAP/Portuguese Airways 1964-69 21 6
Thai International 1964-69 17 6
Trans Caribbean Airways 1949-69 107 6
Trans International 1966-69 11 6
Trans Texas Airways 1963-67 14 6
Trans World – See TWA
TWA/Trans World 1930-69 1358 6
United 1931-70 596 6
1955-69 653 7
Universal 1968-69 20 7
UTA/French 1957-69 26 7
Varig 1955-69 56 7
Viasa 1961-69 70 7
Waterman 1946 2 7
West Coast 1966-68 11 7
Western 1945-69 257 7
World Airways 1964-69 27 7

Airplane Instruments

BRAND NAME YEARS # OF ADS REEL #
Adel Precision Products 1943-45 14 7
Bendix Corp. 1961-64 9 7
ITT 1955-62 5 7
Lear 1943-59 8 7
Link Aviation 1947-56 9 7
Miscellaneous 1943-64 48 7
Sperry Corp. 1943-65 100 7

Airplane Parts

BRAND NAME YEARS # OF ADS REEL #
Air Associates 1943-54 10 7
Allison 1941-67 49 7
Bendix 1956-65 8 7
Boots Aircraft Corp. 1942-44 20 7
Borg-Warner 1954-63 5 7
Fleetwings Inc. 1941-43 5 7
Garrett Airesearch 1952-63 23 7
General Aviation Equipment 1943-57 9 7
Goodyear 1950-59 7 7
Houdiale-Hershey 1943 2 7
Hughes 1956 6 7
Miscellaneous 1927-69 104 7
Rohr 1943-61 36 7
Thompson Products 1952-58 6 7
Westinghouse 1957 4 7

Airplanes

BRAND NAME YEARS # OF ADS REEL #
Aeronca 1942-46 17 7
Aeroproducts 1942-65 7 7
Aerojet General 1954-57 9 7
Aviation Corp. 1943-57 12 7
Beecher Aircraft 1942-69 297 7
Bendix 1929-69 201 7
Boeing 1937-60 409 7
Brewster Aeronautical Corp. 1942-44 4 7
Bristol – See British Aircraft
British Aircraft (Bristol) 1956-67 25 7
Cessna 1942-69 267 7
Connair/Consolidated Vultee 1929-67 222 7
Consolidated Vultee – See Connair/Consolidated Vultee
Culver Aircraft 1943-46 5 7
Curtiss-Wright 1933-68 177 7
Ercoupe 1945-47 7 7
Executive Jet 1966-69 12
Fairchild Aircraft 1928-69 105 8
Fletcher 1954 5 8
Ford 1927-43 54 8
Goodyear 1941-69 67 8
Grumman 1942-69 127 8
Hawkes Siddeley 1956-69 27 8
Hiller 1960-62 9 8
Hughes 1960-69 28 8
Interstate Aircraft & Engineering 1942-44 14 8
Joyce 1942-44 9 8
Kellett 1944-45 10 8
Lear Jet 1956-69 28 8
Lockheed 1930-72 191 8
Lycoming 1945-55 11 8
Martin 1921-69 128 8
McDonnell Douglas 1937-69 492 8
Miscellaneous 1919-69 163 8
Mooney 1964-68 24 8
North American 1941-69 228 8
Northrop 1942-69 68 8
Packard 1942-45 21 8
Pan American 1965-68 14 8
Piper 1939-69 251 8
Pratt & Whitney 1942-69 23 8
Republic 1941-64 97 8
Rockwell Standard 1955-67 83 8
Rolls Royce 1957-69 6 8
Ryan 1929-58 36 8
Solar 1945-57 17 8
Southern 1944-46 5 8
Spartan 1919-30 8 8
Studebaker 1942-45 32 8
Swearingen 1968-69 10 8
Taylorcraft 1945-46 6 8
Temco 1953-55 10 8
Thompson 1941-67 27 8
United Aerospace Workers 1962-63 2 8
United Aircraft 1919-69 263 8
Vertol 1956-59 9 8
Vickers Viscount 1955-59 24 8
Vought 1955-60 49 8
Waco Aircraft Corp. 1942-47 7 8
Wright 1920-52 50 8

Airports

BRAND NAME YEARS # OF ADS REEL #
1923-74 11 8

Alabama

BRAND NAME YEARS # OF ADS REEL #
1940-69 55 8

Alarms

BRAND NAME YEARS # OF ADS REEL #
1922-69 55 8

Alaska

BRAND NAME YEARS # OF ADS REEL #
1952-69 33 8

Alcohol

BRAND NAME YEARS # OF ADS REEL #
1919-60 30 8

Alcoholic Beverages – See Beverages, Alcoholic

Alloys

BRAND NAME YEARS # OF ADS REEL #
Vanadium Corp. of America 1959 1 8

Aluminum

BRAND NAME YEARS # OF ADS REEL #
Alcan 1952-69 119 8
Alcoa 1929-69 838 8
Aluminum Association 1966-69 26 8
Anaconda 1952-68 31 8
Bohn Aluminum & Brass 1929-54 115 8
Dow 1961-65 21 9
Harvey 1954-67 45 9
Kaiser 1947-69 165 9
Miscellaneous 1948-69 56 9
1958 2 216
National Bronze & Aluminum Foundry 1942 5 9
Olin 1957-67 52 9
Reynolds 1942-69 229 9
Revere 1955-67 15 9

Aluminum Foil – See Paper–Aluminum Foil

American Cancer Society

BRAND NAME YEARS # OF ADS REEL #
1946-69 58 9

American Red Cross

BRAND NAME YEARS # OF ADS REEL #
1913-69 104 9

Ammunition – See Firearms and Ammunition

Amusements and Recreational Areas

BRAND NAME YEARS # OF ADS REEL #
1964-69 141 9

Antifreeze

BRAND NAME YEARS # OF ADS REEL #
1937-55 4 216
See also Radiators, Automobile–Antifreeze

Antiseptics

BRAND NAME YEARS # OF ADS REEL #
Astringosol 1927-60 47 9
Bactine 1950-71 53 9
Campho Phenique 1925-68 93 9
Dioxogen 1910-19 18 9
Glyco-Thymoline 1910-47 36 9
Halitosine 1933-34 9 9
Hexylresorginol 1930-36 61 9
Johnson & Johnson 1956-69 35 9
Klenzo 1920-21 6 9
La Lasine 1929 4 9
Lanteen 1946-47 6 9
Lavoris 1919-73 295 9
Listerine 1914-74 1051 9
Miscellaneous 1916-69 110 9
1952-65 2 216
Pepsodent 1931-47 78 9
Sodiphene 1928-29 10 9
Vi Jon 1957-64 18 9
Vicks 1933 12 9
Zemacol 1946-47 6 9

Appraisers

BRAND NAME YEARS # OF ADS REEL #
1949-69 18 9

Aprons

BRAND NAME YEARS # OF ADS REEL #
1947-59 3 9

Arc Welders

BRAND NAME YEARS # OF ADS REEL #
Commonwealth Mfg. Corp. 1937 1 216

Architects

BRAND NAME YEARS # OF ADS REEL #
1922-69 15 9

Arizona

BRAND NAME YEARS # OF ADS REEL #
1923-69 79 9

Arkansas

BRAND NAME YEARS # OF ADS REEL #
1937-69 161 9

Armed Forces

BRAND NAME YEARS # OF ADS REEL #
1911-69 388 9

Art Galleries

BRAND NAME YEARS # OF ADS REEL #
1918-69 26 9

Art Prints

BRAND NAME YEARS # OF ADS REEL #
Great Art 1966 1 216

Art Schools – See Schools, Art

Artificial Limbs

BRAND NAME YEARS # OF ADS REEL #
1912-24 14 9

Artificial Sweeteners – See Sweeteners, Artificial

Artists, Commercial

BRAND NAME YEARS # OF ADS REEL #
1919-69 98 10

Artists’ Supplies

BRAND NAME YEARS # OF ADS REEL #
1905-69 122 10

Asbestos

BRAND NAME YEARS # OF ADS REEL #
Johns-Manville 1918 1 216
Miscellaneous 1870-1962 134 10

Ash Machinery – See Machinery, Ash

Ash Trays

BRAND NAME YEARS # OF ADS REEL #
1922-59 25 10

Asphalt

BRAND NAME YEARS # OF ADS REEL #
1943-65 39 10

Aspirin

BRAND NAME YEARS # OF ADS REEL #
Acco 1920 8 10
Anacin 1942-68 100 10
Bayer 1917-68 560 10
1939 50 216
BC 1948-68 39 10
Bufferin 1948-69 129 10
Cope 1966-67 5 10
Excedrin 1961-69 30 10
Laymon’s 1937-46 10 10
Liquiprin 1958-69 11 10
Miscellaneous 1919-69 46 10
Squibb 1932-55 32 10
St. Joseph 1935-69 231 10
Stanback 1953-59 23 10
Vanquish 1966-67 6 10

Atlases – See Maps and Atlases

Atomizers

BRAND NAME YEARS # OF ADS REEL #
1925-58 32 10

Auctions

BRAND NAME YEARS # OF ADS REEL #
1950-65 4 10

Australia

BRAND NAME YEARS # OF ADS REEL #
1959-68 36 10

Austria

BRAND NAME YEARS # OF ADS REEL #
1952-68 15 10

Automobile Accessories

BRAND NAME YEARS # OF ADS REEL #
American Seat Belt Council 1963 5 10
ANCO/Anderson Co. 1936-52 51 10
Borg-Warner 1963-64 4 10
Casco 1937-51 14 10
Delco 1955-65 12 10
E.A. Labs 1928-29 5 10
Fulton Co. 1926-52 60 10
Guide 1947-51 7 10
Kari Keen 1929-30 18 10
Miscellaneous 1904-69 688 10
Outlook 1918-21 6 10
Peckat 1947-49 5 10
Polaroid 1945-47 10 10
Presto Felt 1919-23 7 10
Rayco 1958-64 18 10
Spartan 1949-50 6 10
Stewart Warner 1920-62 80 10
1926 1 216
Trico 1928-50 110 10
Wagner Electric 1939-65 17 10
Walker 1942-44 19 10

Automobile Bodies

BRAND NAME YEARS # OF ADS REEL #
1919-63 29 10

Automobile Clubs/Associations

BRAND NAME YEARS # OF ADS REEL #
1920-69 72 10

Automobile Finance Companies

BRAND NAME YEARS # OF ADS REEL #
1938-58 39 10

Automobile Heaters – See Heaters, Automobile

Automobile Lights – See Lenses, Automobile Lights

Automobile Mufflers – See Mufflers, Automobile

Automobile Parts

BRAND NAME YEARS # OF ADS REEL #
AP Parts 1953-64 33 10
Auto Lite 1953-68 15 10
Bendix 1945-64 16 10
Borg-Warner 1945-64 45 10
Boyce Moto Meter 1926-28 15 10
Budd Co. 1962-69 16 10
Carter 1928-64 96 10
Champ-Items Inc. 1963 6 10
Chevrolet 1924-64 46 10
Chrysler Corp. 1954-66 7 10
Dana 1956-64 8 10
Gemmer 1929-30 13 10
General Motors Corp. 1936-69 78 10
Holley 1919-63 17 10
Lek-Tro-Hot 1930-31 6 10
Midas 1956-63 53 10
Miscellaneous 1904-69 919 10
Mo Par 1950-59 32 10
Monroe 1965-67 4 10
Moog 1957-69 9 10
NAPA 1949-63 60 10
Rayco 1958-64 23 10
Ross 1926-36 51 10
Saginaw 1953-65 52 10
Studebaker 1953 7 10
Ternstedt 1928-29 21 10
Thompson Ramo Wooldridge – See TRW
TRW/Thompson Ramo Wooldridge 1947-64 41 10
Walker 1944-58 43 10

Automobile Polish – See Polish, Automobile

Automobile Radiator Caps – See Radiators, Automobile–Caps

Automobile Radiator Cleaners – See Radiators, Automobile–Cleaners

Automobile Radiator Hoses – See Radiators, Automobile–Hoses

Automobile Radiator Repairs – See Radiators, Automobile–Repairs

Automobile Radiators – See Radiators, Automobile

Automobile Servicing

BRAND NAME YEARS # OF ADS REEL #
Auto Diagnostics 1969 3 10
Bear Safety Service 1946-65 29 10
Buick 1950 7 10
Chevrolet Service 1927-45 42 10
Chrysler 1963 2 10
De Soto 1951 2 10
Ford Quality Care Care 1950-65 22 10
General Motors Guardian Maintenance 1959-69 55 10
General Tire 1963-64 7 10
Kaiser-Frazer Service 1947-48 12 10
Lincoln-Mercury Service 1947 10 10
Miscellaneous 1946-69 36 10
Motor & Equipment Assn 1930-31 7 10
Pontiac 1947-50 2 10
Preventive Service – See PS
PS/Preventive Service 1946-52 18 10
United Motor Servicing 1921-69 229 10
Weaver Safety Service 1919-49 16 10
Ziebart 1968-69 5 10

Automobile Springs – See Springs, Automobile

Automobile/Truck Accessories

BRAND NAME YEARS # OF ADS REEL #
1946-59 10 10

Automobile/Truck Rental & Leasing

BRAND NAME YEARS # OF ADS REEL #
Airways 1963-69 12 10
Auto Fleet Leasing 1961-63 8 10
Avis 1953-69 222 11
Berman Service 1959-68 18 11
Budget Car Rental 1961-69 36 11
Cars for Commerce 1961-64 6 11
Chrysler 1963-69 22 11
Discount 1964-65 5 11
Econo-Car 1963-69 19 11
Emkay Inc. – See MK
Executive Leasing 1962-69 9 11
FALS/Ford Authorized Leasing System 1962-69 43 11
Ford Authorized Leasing System – See FALS
Greyhound 1957-68 4 11
Hertz 1947-69 455 11
Kinney 1962-69 29 11
Miscellaneous 1956-69 87 11
MK/Emkay Inc. 1959-69 8 11
National 1952-69 127 11
RLC/Rollins 1959-68 9 11
Rollins – See RLC/Rollins
Ryder 1958-69 45 11
Saunders 1962-66 7 11
Thrifty 1963-69 16 11
Wheels Inc. 1957-69 39 11

Automobiles/Trucks

BRAND NAME YEARS # OF ADS REEL #
Acme 1918-25 24 11
Atterbury 1918-25 0 11
Autocar 1916-64 149 11
Bethlehem 1919-23 26 11
Chevrolet 1922-69 155 11
Clydesdale 1919-20 8 11
Denby 1915-19 5 11
Diamond T Reo White 1919-69 76 11
Dodge 1920-1969 207 11
Duplex 1919-25 22 11
Fargo 1928-58 4 11
Federal 1914-50 119 11
Ford 1960-69 197 11
General Motors 1919-69 441 11
Graham Bros. 1919-28 99 11
Gramm Bernstein 1919-23 11 11
Indiana 1918-30 7 11
International Harvester 1922-69 572 11
Miscellaneous 1988-1974 203 216
REO – See Diamond T, REO, White
White – See Diamond T, REO, White

Avocados – See Fruit

Awnings

BRAND NAME YEARS # OF ADS REEL #
1885-1965 94 11

Axes

BRAND NAME YEARS # OF ADS REEL #
1919-66 25 11

Axles

BRAND NAME YEARS # OF ADS REEL #
1920-63 141 11