Library Resources
Databases
- ProQuest One Business (Business & Economics)
- Academic Search Ultimate (general subjects)
- Communication Source (Comm & Media)
- Gender: Identity and Social Change (Primary Sources)
- Gender Watch
- GreenFILE
- JSTOR (full-text journals)
- Scholarly Article Databases (other subjects)
Scholarly Journals
- Business Strategy and the Environment
- Electronic Green Journal
- Environmental Communication
- The Environmentalist
- Feminist Media Studies
- International Journal of Advertising
- International Journal of Retail & Distribution Management
- Journal of Advertising
- Journal of Advertising Research
- Journal of Brand Management
- Journal of Brand Strategy
- Journal of Homosexuality
- Journal of Research in Gender Studies
- Journal of Revenue and Pricing Management
- Psychology & Marketing
- Sex Roles
Newspaper Databases and Newspapers
- Access World News (news database)
- Nexis Uni (news database)
- Chicago Tribune
- New York Post
- New York Times
- USA Today
- Wall Street Journal
- Washington Post
- The Guardian
Trade Publications & Magazines
- Advertising Age
- The Advocate
- Business Week
- Forbes
- Marketing Week
- Media Report to Women
- Metro Weekly
- National Geographic
- Out Magazine
- Outsmart Magazine
Encyclopedias
- Encyclopedia of Comm Theory (Comm Library call #: 302.203 En 192 v. 1-2)
- Encyclopedia of Gender in Media (Comm Library Reference Q. 302.23081 En19)
- More to come soon!
Websites & Blogs
Possible Keywords/Search Terms
- “advertising”
- “advertising strategy”
- “consumer”
- “consumer attitudes”
- “consumer behavior”
- “gender”
- “green washing”
- “green marketing”
- “green products”
- “identity”
- “LGBTQ”
- “luxury brand”
- “pricing”
- “pricing strategy”
- “public relations”
Citing Sources
- Style Guides (APA, Chicago, MLA)
Can’t find what you need? Email us at comlibrarian@library.illinois.edu. Or visit the Communications Library!