Adv 410 (Olson)

Scholarly Databases

• ProQuest One Business
• Communication Source

Online PR Journals

• Journal of Public Relations Research
• Public Relations Journal (1989-1995)
• Public Relations Review

Trade Publications

• Public Relations News
• PR Week

Company/Product Information

• Advertising Age
• Wall Street Journal

Websites

• Public Affairs Council
• International Public Relations Association
• International Association of Business Communicators
• Public Relations Society of America
• Institute for Public Relations
• Council of Public Relations Firms

Encyclopedia of Public Relations

Includes short articles on many PR case studies (Call no: Q.659.203 En 192)

Newspapers

• Nexis Uni
• Wall Street Journal
• News Gazette

Books

The Communications Library has a number of PR related books which may be found in the 659.2 call number range.

DVD/Video

The Communications Library also has visual media related to PR. These can be found in the 659.2 call number range as well.

• Public Relations (Call no: 659.2 P965)
• Toxic Sludge Is Good For You: The Public Relations Industry Unspun (Call no: 659.285 T667)

Online Streaming Video

• The Beauty Backlash (29 minute video on the Dove brand “Real Beauty” marketing and information campaign)