Adv 393 (Yoon)

Scholarly Databases (for scholarly articles)

• ProQuest One Business (business)
• Communication Source (comm and media)
• GenderWatch (women’s studies, gender)
• PsycInfo (psychology)

Trade Publications, Magazines, and Newspapers

• Academic Search Complete (magazines + trade pubs)
• Nexis Uni (magazines, trade pubs, and newspapers)
• New York Times
• Wall Street Journal

 Online Source

• The Living Room Candidate: Presidential Campaign Commercials 1952-2012

Suggested keywords for searching:

Advertising, Advertisements, Advertisers, Advergames, Product Placement, Ad Creep, Sponsorship Promotion, Brands

Media, Mass Media, Audience, Consumers, Target Audience

Society, United States, First Amendment, Regulation, Social Responsibility

Harmful, Benefits, Effects, Offensive, Shockvertising

Children, Advertising to Children

Political Advertising, Political Advertisements

Tobacco, Cigarettes, Alcohol, Drinking, Drugs, Controlled Substances, Prescription Medication, Pharmaceutical Companies, Sex, Sex in Advertising, Healthy Products, Unhealthy Products

Stereotypes, Stereotypes in Advertising, Stereotypes in Mass Media

Direct to Consumer Advertising

Social Media, Facebook

Captive Spaces

Creative Strategy, Business Strategy

Books

• Online Catalog (books at UIUC and I-Share)
• Battleground: The Media (Call#: 302.23 B322 Communications Library Reference Collection)

Trade Pubs on Advertising and PR

• Advertising Age (print + online)
• Adweek
• Brandweek (Full text available 1994-2011)
• Broadcasting & Cable
• Mediaweek (print + online)
• Public Relations Strategist (full-text journal)
• PR Week

Citation Assistance

• Online Style Guides

Websites

• ragan.com
• Council of Public Relations Firms