Adv 284 (Duff)

Company/Product Information: (sources available via the Library website)

ProQuest One Business

• Provides access to a mixture of practical and theoretical business content including company, industry, and country reports, scholarly journals and ebooks, videos, dissertations, newspapers, and more.

Advertising Age

• Includes information specific to the advertising industry.

Census Bureau Data

• Find popular facts (income, population, racial info, etc.) and frequently requested data about your community. Search by state, county, city, town, or zip code.

IBISWorld

• A collection of Industry Market Research

Nexis Uni

• Provides the most recent news stories (including business) and statistics on companies, products, consumers, trends, etc.

Mergent

• Includes annual reports and sales info on companies

Wall Street Journal

• Provides the most recent business news and information on companies, products, consumers, trends, etc.

Online Style Guides

APA, Chicago, & MLA

• Find information and links to the most common citation styles and guidelines for using these.

Consumer Information

New Strategist Books (available on the Advertising Bookcase)

• The Communications Library has a collection of over 50 books focusing on specific demographic groups (ethnicity, age, gender) and their interests, income, spending patterns, education levels, etc.

SRDS Local Market Audience Analyst(available online, requires Internet Explorer)

• Breaks down the American population geographically and demographically and includes extensive lifestyle information on the interests, hobbies, and activities popular in each geographic and demographic market.