Adv 284 (Duff)

Company/Product Information: (sources available via the Library website)

ProQuest One Business 

• Provides access to a mixture of practical and theoretical business content including company, industry, and country reports, scholarly journals and ebooks, videos, dissertations, newspapers, and more.

Advertising Age

• Includes information specific to the advertising industry.

Census Bureau Data

• Find popular facts (income, population, racial info, etc.) and frequently requested data about your community. Search by state, county, city, town, or zip code.

IBIS World

• A collection of Industry Market Research

Nexis Uni

• Provides the most recent news stories (including business) and statistics on companies, products, consumers, trends, etc.

Mergent

• Includes annual reports and sales info on companies

Wall Street Journal

• Provides the most recent business news and informaton on companies, products, consumers, trends, etc.

Online Style Guides

APA, Chicago, & MLA

• Find information and links to the most common citation styles and guidelines for using these.

Consumer Information

New Strategist Books (available on the Advertising Bookcase)

• The Communications Library has a collection of over 50 books focusing on specific demographic groups (ethnicity, age, gender) and their interests, income, spending patterns, education levels, etc.

Claritas 360 (available online)

• Helps you evaluate market segments

SRDS Local Market Audience Analyst (available online, requires Internet Explorer)

• Breaks down the American population geographically and demographically and includes extensive lifestyle information on the interests, hobbies, and activities popular in each geographic and demographic market.