Advertising Resources
Company/Product Information: (sources available via the Library website)
- Provides access to a mixture of practical and theoretical business content including company, industry, and country reports, scholarly journals and ebooks, videos, dissertations, newspapers, and more.
- Includes information specific to the advertising industry.
- Features resources concerning business trends and development.
- New site containing all Census Bureau Data released after July 1, 2019. This site contains data that was previously available on American Fact Finder.
- Find popular facts (income, population, racial info, etc.) and frequently requested data about your community. Search by state, county, city, town, or zip code.
- Database of business records and analytics.
- A collection of Industry Market Research.
Harvard Business Review (online).
- Includes information on brands, products, marketing and advertising.
- Provides market share with percentages, and sometimes provides volumes sold.
- Includes annual reports and sales info on companies.
- Provides the most recent news stories (including business) and statistics on companies, products, consumers, trends, etc.
- For product sales: search by product or product category.
- For private company info: use the “Get Company Info” option in lower right corner.
- Database on non-publicly owned companies.
- Provides the most recent business news and informaton on companies, products, consumers, trends, etc.
Online Style Guides
- Find information and links to the most common citation styles and guidelines for using these.
Citing Online Advertising & Business Sources
- APA guidelines for citing online industry sources.
Consumer Information
New Strategist Books (available on the Advertising Bookcase)
- The Communications Library has a collection of over 50 books focusing on specific demographic groups (ethnicity, age, gender) and their interests, income, spending patterns, education levels, etc.
- Evaluate market segments by linking consumer behaviors for shopping, financial, media, and much more.
- Provides market and consumer data.
Vital Statistics of the United States
- Births, life expectancy, deaths, and selected health data.
Examples
- Table of Contents
- List of Tables
- Apparel: Indexed Spending by Household Type, 2012
- Entertainment: Average Spending by Age, 2012
- Illicit Drug Use by People Ages 12 or Older, 2010
- Median Household Income by Race and Gender, 2012
- Personal Care
- Sex Roles, 2012
Demographic and Psychographic Information
Roper Center for Public Opinion Research
- Online database of public opinion polls containing full text results of surveys.
Claritas (available online)
- Helps you evaluate market segments.
Advertising Rates and Data: (some sources are located behind the library’s reference desk)
SRDS Consumer Magazine Media (available online)
- Provides information on over 3,000 U.S. and international consumer magazines. Lists detailed group and classified advertising rates as well as circulation figures.
SRDS Digital Websites (available online)
- Lists online advertising opportunities such as web sites. Get up-to date information on audience profiles, advertising rates, circulation/coverage, contact names and more.
- Includes profiles for companies, with descriptions for what networks and tech vendors do, including 30-80 standardized data points.
SRDS Newspaper Media (available online)
- Provides information on daily newspapers, newspaper groups, Black newspapers, college newspapers, and specialized newspaper. Lists detailed group and classified advertising rates as well as circulation figures.
SRDS Out of Home Media (available online)
- Includes coverage, circulation, rates, terms and conditions, and advertising rates for over 19 media categories including: airport, outdoor, stadium, transit, movie, and shopping malls.
SRDS Local Media by DMA (available online)
- Provides information on local media.
SRDS Radio Media (available online)
- Provides: market profiles, AM/FM commercial stations, networks. Includes cost per point estimates.
SRDS TV & Cable Media (available online)
- Provides affiliations and coverage for: commercial stations, broadcast networks, multiple station owners, cable systems, interconnects, cable networks, sports networks, and syndicators. Includes cost per point estimates.
Can’t find what you need? Email us at: comlibrarian@library.illinois.edu.