Library Resources
Scholarly Databases
- ProQuest One Business (business-trade and scholarly)
- Communication Source (comm and media)
Scholarly Journals in Advertising/Marketing
- International Journal of Advertising
- Journal of Advertising
- Journal of Advertising Research
- Journal of Consumer Research
- Journal of Marketing
- Journal of Marketing Research
Books
Citation Assistance
Demographic/Psychographic Info
Find popular facts (income, population, racial info, etc.) and frequently requested data about your community. Search by state,county, city, town, or zip code.
- New Strategist Books (available on Adv Bookshelf)
A collection of over 50 books focusing on specific demographic groups and their interests, income, and spending.
Vital Statistics of the United States
- Births, life expectancy, deaths, and selected health data.
Ad$ Summary
Lists brands alphabetically and includes the total advertising expenditure for the brands across 10 media.
Statistical Abstract of the United States
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